# Caterpillar Character Desserts M&S is Celebrating a Birthday Icon with the Arctic Colin Treat By Laura McQuarrie | Published 2025-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arctic-colin References: [marksandspencer](https://www.marksandspencer.com/food/content/meet-colin-the-caterpillar) & [marksandspencer](https://www.marksandspencer.com/food/arctic-colin-the-caterpillar-chocolatey-frozen-dessert/p/fdp60711409)  Colin the Caterpillar has been making birthdays sweeter since the 90s, and in celebration of his 35th birthday, [M&S'](https://www.trendhunter.com/trends/lightly-fermented-sparkling-drink) [Arctic](https://www.trendhunter.com/trends/lemon-ginger-freezer-pops) Colin turned the icon into a [frozen dessert](https://www.trendhunter.com/trends/frozen-yogurt-cakes) with smooth ganache, colorful sugar-coated beans, rich Belgian milk chocolate, layers of soft chocolate sponge and a chocolate sauce at the center of it all. The edible celebration centerpiece is completed with a smiling white chocolate face and an easy-to-slice form that ensures guests get the full flavor and texture experience. Artic Colin the Caterpillar Chocolatey Frozen Dessert is vegetarian-friendly with a sweet and playful design that promises to delight children, while the rich, nostalgic flavors win over adults, making it a hit across all ages. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 30% | Activity: 31% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Nostalgia-driven Desserts:** Desserts that evoke beloved childhood memories with classic flavors and whimsical designs are gaining popularity among multigenerational consumers. - **Multigenerational Appeal Snacks:** Snacks designed to attract a diverse age group with playful aesthetics and rich flavors are finding success in bridging generational gaps in taste. - **Vegetarian-friendly Treats:** Incorporating vegetarian-friendly options into traditionally indulgent desserts caters to a wider audience, accommodating dietary preferences and expanding market reach. ### Industries Being Reshaped - **Frozen Dessert Manufacturing:** The frozen dessert industry is transforming with creative offerings that combine playful designs and rich, nostalgic flavors, appealing to a broad consumer base. - **Confectionery:** Innovations in the confectionery industry are focusing on combining vibrant aesthetics with rich, traditional flavors to create products with cross-generational appeal. - **Vegetarian Food Products:** The vegetarian food industry is incorporating novel dessert options that maintain indulgence while meeting dietary needs, capturing the attention of a growing conscious consumer segment. ## Related on Trend Hunter - [Caterpillar-Shaped Cake Launches](https://www.trendhunter.com/trends/lidl-cooper-cake.md) - [Vegan Caterpillar-Shaped Cakes](https://www.trendhunter.com/trends/vegan-caterpillar-cakes.md) - [Celebratory Birthday Cake Menus](https://www.trendhunter.com/trends/90th-birthday-celebration.md) - [Character-Driven Cake Products](https://www.trendhunter.com/trends/hello-kitty-celebration-cake.md) - [Limited-Time Birthday Treats](https://www.trendhunter.com/trends/40th-anniversary-lineup.md) - [Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/cake-inspired-ice-cream.md) - [Celebratory QSR Dessert Offerings](https://www.trendhunter.com/trends/three-dessert-items.md) - [Monstrous Ice Cream Cakes](https://www.trendhunter.com/trends/crunchie-munchie-monster-cake.md) - [Family-Focused Frozen Lines](https://www.trendhunter.com/trends/frozen-dessert-offering.md)