# City-to-Trail Running Programs The Arc'teryx' Groundwork Program is Running This Summer By Michael Hemsworth | Published 2026-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arcteryx-groundwork References: [events.arcteryx](https://events.arcteryx.com/groundwork)  Making the transition from city running to trail running is about to get a little more accessible thanks to the [Arc'teryx Groundwork](https://www.trendhunter.com/trends/citytotrail-running-program) city-to-trail running program that's being launched this summer. The program is launching in Montreal, New York, Los Angeles and Portland at the same time, and will offer an eight-week experience that incorporates structured training plans along with [weekly community runs](https://www.trendhunter.com/trends/runningman), expert guidance and educational coaching. The program will also offer registered participants with a pair of the [Arc'teryx Norvan LD 4 long-distance trail shoe](https://www.trendhunter.com/trends/arcteryx-footwear) to provide peace of mind that they're ready for a summer full of trail training. The Arc'teryx' Groundwork city-to-trail running program is open now for 150 participants in each location for $115 and will be running from June 10 to August 8, 2026. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 38% | Activity: 47% | Freshness: 81% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Urban-to-trail Onboarding:** Structured bridges between pavement running and trail skills create room for brands to convert urban athletes into outdoor consumers through hybrid coaching, local routes, and product trials. - **Gear-inclusive Training:** Bundled access to specialized footwear and guided programming lowers entry barriers while positioning equipment as part of a service-based fitness experience. - **Community-led Outdoor Coaching:** Local group runs, expert instruction, and education-based formats turn recreational training into a scalable community platform for loyalty, data, and repeat engagement. ### Industries Being Reshaped - **Outdoor Apparel:** Performance brands gain new ways to extend beyond product sales by embedding apparel and footwear into coached lifestyle programs. - **Fitness Services:** Running programs that blend training plans, group accountability, and terrain-specific education expand the market for experiential fitness beyond gyms and studios. - **Urban Recreation:** City-based access to trail preparation highlights opportunities for municipalities, retailers, and wellness operators to connect urban residents with nearby outdoor ecosystems. ## Related on Trend Hunter - [Spring Trail Running Collections](https://www.trendhunter.com/trends/spring-trail-running-collection.md) - [Propulsion-Accelerating Trail Runners](https://www.trendhunter.com/trends/arcteryx-sylan-2.md) - [Mindful Multi-Terrain Trail Shoes](https://www.trendhunter.com/trends/Alo-Trail.md) - [Hiking Footwear Lineups](https://www.trendhunter.com/trends/freehiker-3.md) - [All-Inclusive Trail Running Retreats](https://www.trendhunter.com/trends/dirt-camp.md) - [Mountain Bike Apparel Capsules](https://www.trendhunter.com/trends/mountain-bike-kit.md) - [Road-to-Trail Training Sneakers](https://www.trendhunter.com/trends/merrell-promorph.md) - [Collaborative Technical Trail Sneakers](https://www.trendhunter.com/trends/gnuhr-x-norda-gnorda.md) - [Comprehensive Trail Running Platforms](https://www.trendhunter.com/trends/marathon-sports.md)