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# Edible Architecture
Will Cotton Paints Delicious Dream Homes

By Christina Butty | Published 2009-05-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/architecture-will-kucey-dream-homes1
References: [willcotton](http://www.willcotton.com/)

Painted with painstaking detail, these beautiful homes painted by Will Cotton look good enough to eat. Much of his work involves decadent images of [candy scenery](https://www.trendhunter.com/trends/luis-gimeno)--some with scantily clad women.

Will Cotton is an American painter who has shown at the prestigous [Mary Boone Gallery](https://www.trendhunter.com/trends/carver-collection) in New York. Warning: These pictures may give you cavities.

**Implications** - Edible products are the watchword of smart designers and companies, and these examples of [edible architecture](https://www.trendhunter.com/trends/loacker-galaxy) show how much potential this kind of market truly has. The second you take something that people love and find awesome ways to reinvent it, you are on the way to capturing consumer fascination, so this is definitely one trend that is going to continue to shape pop culture for years to come.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 10% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Edible Architecture:** The trend of edible architecture showcases the potential of creating edible products that capture consumer fascination.
- **Decadent Imagery:** Incorporating decadent imagery, such as candy scenery and scantily clad women, has the potential to captivate consumers and shape pop culture.
- **Reinventing Beloved Products:** Reinventing beloved products in awesome ways, like edible architecture, can capture consumer fascination and present disruptive innovation opportunities.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can explore the creation of edible architecture and other edible products to captivate consumers.
- **Art and Design:** The art and design industry can draw inspiration from the concept of decadent imagery to create captivating and boundary-pushing art pieces.
- **Pop Culture and Entertainment:** The pop culture and entertainment industry can incorporate the trend of edible architecture to create immersive experiences that delight consumers.

## Related on Trend Hunter

- [Modernist Gingerbread Houses](https://www.trendhunter.com/trends/gingerbread-dreamhouse.md)
- [Edible Pastry Holiday Homes](https://www.trendhunter.com/trends/pastry-holiday-homes.md)
- [Screen-Printed Chocolate Tiled Rooms](https://www.trendhunter.com/trends/chocolate-room-1.md)
- [Edible Pastry Homes](https://www.trendhunter.com/trends/poptarts-gingerbread-lodge.md)
- [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md)
- [Food-Inspired Novelty Candles](https://www.trendhunter.com/trends/house-of-savage.md)
- [Festive Meat-Made Holiday Houses](https://www.trendhunter.com/trends/charcuterie-chalet-kit.md)
- [Luxe Cotton Candy Treats](https://www.trendhunter.com/trends/art-of-sucre.md)
- [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md)
