# Architectural Office Typefaces Jing Zhang Creates Architecture Typography in the Likes of Offices By Megan Facciuolo | Published 2014-06-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/architecture-typography References: [designtaxi](http://designtaxi.com/news/366242/Architectural-Typeface-Depicts-The-Offices-Of-Various-Kinds-Of-Businesses/) & [behance.net](https://www.behance.net/gallery/17377235/Sprint-letter) Jing Zhang, a London-based illustrator, created a series of [architecture typography](https://www.trendhunter.com/trends/times-new-ramen) for Sprint, a business-to-business company. Each letter incorporates different [corporate office aesthetics](https://www.trendhunter.com/trends/norton-folgate-offices) to promote the way that the wholesale group Sprint caters to its array of clients. Her task was to "create a consistent look, feel, and imagery that sells Sprint Panorama as one entity." To do so, the artist created the typefaces to look "slick, smart, tech-savvy, innovative and refined." Some of the office-inspired alphabet includes the letter 'I,' which is designed to look like a business that uses [greenhouse farming](https://www.trendhunter.com/trends/kitaoka-group-office) to produce food for its cafe and the letter 'F,' which resembles a box packaging or gifting company. Every letter is intricately designed and contains minuscule graphic guides to help depict the purpose behind each company. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Office-inspired Typography:** Opportunities for creating custom typefaces that reflect the unique aesthetic of different industries and businesses. - **Corporate Branding Through Typefaces:** Opportunities for illustrating a company's core values and branding guidelines through custom typography. - **Visual Storytelling Through Typography:** Opportunities for using custom typography to visually convey a brand's story and message. ### Where This Applies - **Design Industry:** Disruptive innovation opportunities for creating custom typography that reflects the unique aesthetic and brand story of businesses in various industries. - **Marketing Industry:** Disruptive innovation opportunities for building a brand identity through the use of custom typography that reflects the core values of the business. - **Printing and Publishing Industry:** Disruptive innovation opportunities for leveraging custom typography to design visually appealing and engaging printed materials for businesses of all industries. ## Related on Trend Hunter - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Dynamic Typeface-Like Chairs](https://www.trendhunter.com/trends/orma-chair.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Water-Inspired Sales Building](https://www.trendhunter.com/trends/cifi-group.md) - [Ultra-Playful Studio Designs](https://www.trendhunter.com/trends/bright-workspace.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Playful Contemporary Offices](https://www.trendhunter.com/trends/playful-contemporary-office.md)