# Premium 24-Hour Wear Foundations Tom Ford's Architecture Soft Matte Foundation Redefines Luxury By Jana Pijak | Published 2024-11-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/architecture-soft-matte-foundation References: [holtrenfrew](https://www.holtrenfrew.com/en/Products/Womens/Beauty/Makeup/Face/Foundation/TOM-FORD-Architecture-Soft-Matte-Blurring-Foundation/p/20380846008?gad_source=1&gclid=EAIaIQobChMI7Z36kITSiAMV6UT_AR1g-wMPEAQYBCABEgKRLvD_BwE&gclsrc=aw.ds)  [Tom Ford's](https://www.trendhunter.com/trends/rose-exposed-eye-colour-quad) Architecture Soft Matte Foundation redefines luxury with a 24-hour wear formula that offers skin-perfecting coverage and nourishing care. This lightweight foundation goes on effortlessly, giving skin a [soft-matte finish with a blurred effect](https://www.trendhunter.com/trends/porefessional-foundation), thanks to Soft-Focus Microsphere Powders that diffuse light and control oil. Infused with hyaluronic acid and antioxidants, this foundation also hydrates and protects skin, maintaining a fresh feel all day. Tom Ford’s three-step “Architecture” philosophy – perfect, sculpt, and enhance – is brought to life in the product which helps users achieve a smooth and natural base. With fade-resistant, transfer-proof, and waterproof benefits, the product works to control oil while resisting sweat and humidity, ensuring skin looks naturally blurred and shine-free. The product is available in 40 versatile shades and is available for purchase at [Holt Renfrew](https://www.trendhunter.com/trends/make-me-blush) in store and online. Image Credit: Tom Ford ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 83% | Activity: 89% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **24-hour Wear Technology:** The adoption of 24-hour wear formulas in beauty products showcases the shift towards cosmetics that provide long-lasting, all-day coverage, meeting the needs of modern lifestyles. - **Soft-focus Microsphere Powders:** Incorporating Soft-Focus Microsphere Powders aligns with the growing demand for products that offer visual enhancements by diffusing light and reducing the appearance of imperfections. - **Multifunctional Skincare Ingredients:** Combining ingredients like hyaluronic acid and antioxidants within makeup reflects a trend towards multifunctional products that provide both aesthetic benefits and skin nourishment. ### Who This Affects Most - **Luxury Beauty:** Luxury beauty brands are increasingly integrating advanced skincare benefits into makeup products, highlighting a convergence of skincare and cosmetics. - **Cosmetic Technology:** Developments in cosmetic technology, such as creating transfer-proof and waterproof formulations, are pushing the boundaries of traditional makeup performance. - **E-commerce Beauty:** The availability of high-end beauty products through both physical retailers and online platforms indicates a seamless consumer experience and potentially broader market reach. ## Related on Trend Hunter - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Architectual Makeup Capsules](https://www.trendhunter.com/trends/tom-ford-2.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Lightweight Waterproof Foundations](https://www.trendhunter.com/trends/selfsettingwaterprooffoundation.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Fragrance-Inspired Luxury Cosmetics](https://www.trendhunter.com/trends/rose-exposed-eye-colour-quad.md)