# Volume-Boosting Brow Gels Vapour's New Architect Brow Gel Helps Add Volume and Create Shape By Katherine Pendrill | Published 2022-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/architect-brow-gel References: [hypebae](https://hypebae.com/2022/8/vapour-architect-brow-gel-where-to-buy) Clean beauty brand Vapour is here to help you step up your [brow game](https://www.trendhunter.com/trends/stay-put-tinted-brow-mousse) with its new Architect Brow Gel. Just as the name suggests, the new Architect Brow Gel helps users sculp and design their perfect brows. The product is designed with a unique formula that helps to [fill in sparse areas, add volume](https://www.trendhunter.com/trends/brow-enhancer), and create shape. The addition of jojoba also helps to [hold hairs in place](https://www.trendhunter.com/trends/superfluff-brow-mousse) while conditioning and preventing stiffness. The addition of rice bran, sunflower wax, and carnauba wax also helps to cleanse and prevent flakiness. Available in three shades – Dune (taupe brown), Horizon (dark brown), and Nightfall (black brown) – the new Architect Brow Gel is a versatile brow product that can work for a wide variety of consumers. Image Credit: Vapour ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 49% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Volume-boosting Brow Gels:** The rise of brow gels with volumizing properties provides opportunities for beauty brands to tap into the growing demand for brow products. - **Clean Beauty:** With the increasing consumer demand for clean beauty products, there is an opportunity for beauty brands to create and market brow products with clean formulations. - **Brow Sculpting:** Consumer interest and demand for specific effects like filling in sparse areas, adding volume, and shaping brows provide opportunities for beauty brands to innovate and differentiate their brow product offerings. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry has a growing demand for brow products and has opportunities to create and market new, innovative brow products to meet user needs. - **Natural Beauty:** With clean beauty being a trend, the industry has the opportunity to create and market natural and organic brow products, particularly in the growing niche of vegan and cruelty-free beauty products. - **Personal Care:** Personal care industry has the opportunity to innovate and create new brow product formulations by integrating active skincare ingredients and technologies to produce multifunctional brow product offerings. ## Related on Trend Hunter - [Volume-Boosting Brow Gels](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel.md) - [Volume-Building Brow Gels](https://www.trendhunter.com/trends/tinted-brow-gel.md) - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Brow Wax-Gel Hybrids](https://www.trendhunter.com/trends/brow-freeze-gel.md) - [Natural-Looking Eyebrow Gels](https://www.trendhunter.com/trends/eyebrow-gel.md) - [Multi-Day Wear Eyebrow Mouses](https://www.trendhunter.com/trends/blinc-eyebrow-mousse.md) - [Long-Lasting Eyebrow Mousses](https://www.trendhunter.com/trends/superfluff-brow-mousse.md)