# Augmented Investigation Apps The 'Archer, P.I.' App Integrates AR and Printing Technology By Laura McQuarrie | Published 2017-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/archer-pi References: [psfk](https://www.psfk.com/2017/04/archer-mobile-game.html) & [itunes.apple](https://itunes.apple.com/us/app/archer-p-i/id1211839597?mt=8) To kick off the launch of the eighth season of the [animated television series](https://www.trendhunter.com/trends/netflix-puzzled) Archer on FXX, FX Networks launched the 'Archer, P.I.' [gaming app](https://www.trendhunter.com/trends/scratch-earth). The app challenges players to join Archer as he takes on the role of a private investigator, and help him find clues. This game has players keep their eyes peeled for clues revealed through the newest episodes of Archer, as well as other real-world content on billboards, commercials and social media networks. Although the world of Archer comes to life before one's eyes with cutting-edge [augmented reality technology](https://www.trendhunter.com/trends/historic-ar-experience), the Archer, P.I. game also features an interesting twist; to claim their reward for successfully solving the case, players must print out and assemble the objects that they scanned from the show. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 33% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Gaming:** The integration of augmented reality technology in gaming apps offers immersive and interactive experiences for players. - **Real-world Content Integration:** Incorporating real-world content from billboards, commercials, and social media networks enhances the gameplay and engagement of users. - **Print and Play Mechanics:** Combining virtual and physical elements through printing and assembling objects creates a unique reward system for players. ### Industries Being Reshaped - **Gaming:** Developing augmented reality games presents an opportunity for companies to captivate players with immersive gameplay. - **Advertising:** Incorporating real-world content into gaming apps opens up new possibilities for targeted advertising and brand collaborations. - **Printing:** The demand for printable objects in augmented reality gaming can drive innovation and growth in the printing industry. ## Related on Trend Hunter - [Virtual AR Adventures](https://www.trendhunter.com/trends/ar-treasure-quest.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/journey-to-the-magic-gems.md) - [Alien-Hunting AR Games](https://www.trendhunter.com/trends/taito.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [AR-Enabled Art Apps](https://www.trendhunter.com/trends/cupixel.md) - [AR Spray Painting Experiences](https://www.trendhunter.com/trends/ar-spray-painting.md) - [Cryptocurrency-Themed Gaming Apps](https://www.trendhunter.com/trends/fold-ar.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [AR-Enabled Kids Golf Games](https://www.trendhunter.com/trends/pga-jr-league-safari.md)