# Actor-Backed Motorcycles Keanu Reeves' Arch Motorcycles Launches Its Second Bike, the '1s' By Niko Pajkovic | Published 2022-10-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/arch-motorcycles References: [autoblog](https://www.autoblog.com/2022/10/14/arch-motorcycles-1s-v-twin-keanu-reeves/?guccounter=1) & [archmotorcycle](https://archmotorcycle.com/arch-1s/)  Arch Motorcycles, a California-based motorcycle company founded by actor Keanu Reeves and Gard Hollinger, has officially unveiled its second-ever model, dubbed the '1s.' The new motorbike is a [performance-focused cruiser](https://www.trendhunter.com/trends/manx-and-manx-r) that features a range of All-American features and design choices. The bike features a massive 2.0-liter S&S downdraft fuel-injected engine that delivers a whopping 122 pound-feet of torque. In addition, it comes equipped with a [Bosch](https://www.trendhunter.com/trends/husqvarna-norden-901) ABS system with a six-pot caliper on the front wheels, [17-inch carbon fiber wheels](https://www.trendhunter.com/trends/ducati-panigale-v4-lamborghini), and premium suspension with a fork and shocks. As for high-tech add-ons, the motorcycle comes with a digital display rather than conventional gauges and a powerful LED highlighting system. Rounding out the bike's design is an Arch Logo-shaped fuel cap. Image Credit: Arch Motorcycles ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 54% | Activity: 7% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Actor-backed Motorcycles:** Celebrity involvement in the motorcycle industry as a branding and marketing strategy. - **Performance-focused Cruisers:** Increased focus on high-performance cruisers that merge style and functionality. - **Tech-enhanced Motorcycles:** Motorcycle manufacturers adopting cutting-edge technology to enhance user experience. ### Where This Applies - **Motorcycle Manufacturing:** Opportunities to develop high-performance and technology-enhanced motorcycles in the luxury segment. - **Celebrity Branding:** Opportunities for collaborations between celebrities and companies to create innovative marketing strategies and products. - **Digital Displays and Lighting Systems:** Opportunities to explore innovative technology in the development of digital displays and lighting systems for motorcycles. ## Related on Trend Hunter - [Futuristic Sci-Fi Motorbikes](https://www.trendhunter.com/trends/hermes-x30.md) - [Special-Edition Motorcycles](https://www.trendhunter.com/trends/california-edition-motorcycle.md) - [City-Ready Bespoke E-Bikes](https://www.trendhunter.com/trends/eroybikes.md) - [Riproaring Sport Motorbikes](https://www.trendhunter.com/trends/riproaring-sport-motorbikes.md) - [Electric Sports Motorbikes](https://www.trendhunter.com/trends/kollter-rs1.md) - [British Electric Motorcycles](https://www.trendhunter.com/trends/vector-angel-edition.md) - [High-Tech 200 HP Superbikes](https://www.trendhunter.com/trends/hyperfighter.md) - [AR-Equipped Electric Motorcycles](https://www.trendhunter.com/trends/eyelights-rocket-one.md) - [Track-Ready Superbikes](https://www.trendhunter.com/trends/amb-001-pro.md)