# Scribbled Towers The Arcelormittal Orbit Tower Will Give 2012 Olympic Visitors a Birds-Eye View By boom chicky boom | Published 2010-04-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/arcelormittal-orbit-tower References: [independent](http://www.independent.co.uk/arts-entertainment/architecture/mind-boggling-artwork-that-will-tower-over-london-1932413.html) & [huffingtonpost](http://www.huffingtonpost.com/2010/04/01/arcelormittal-orbit-photo_n_520223.html) The 2012 Olympic games are enough to lure sports enthusiasts to visit London, but the addition of the [ArcelorMittal](https://www.trendhunter.com/trends/paris-2024-olympics-torch) Orbit tower will entice visitors for many years after the 2012 Olympics have come and gone. Designed by Anish Kapoor, the [400 ft tower](https://www.trendhunter.com/trends/observation-tower-krven) is described as a "[giant work of public art](https://www.trendhunter.com/trends/eye-of-the-future)" and is taller than both Big Ben and the Statue of Liberty. The 19.1 million project will begin construction soon and is planned to be completed December 2011. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Vertical Tourism:** As visitors demand more unique and thrilling experiences, there are opportunities for disruptive innovation in the tourism industry by offering vertical attractions such as the Arcelormittal Orbit Tower. - **Sustainable Architecture:** As concerns for environmental impact grow, there are opportunities for disruptive innovation in the architecture industry by designing sustainable and eco-friendly vertical structures such as the Arcelormittal Orbit Tower. - **Public Art Installations:** As cities aim to attract visitors and enhance public spaces, there are opportunities for disruptive innovation in the art industry by creating large-scale, interactive public art installations such as the Arcelormittal Orbit Tower. ### Where This Applies - **Tourism:** The tourism industry can benefit from disruptive innovation by incorporating vertical attractions like the Arcelormittal Orbit Tower and appealing to visitors seeking unique experiences. - **Architecture:** The architecture industry can benefit from disruptive innovation by designing sustainable and eco-friendly vertical structures like the Arcelormittal Orbit Tower and addressing concerns about environmental impact. - **Art:** The art industry can benefit from disruptive innovation by creating large-scale, interactive public art installations like the Arcelormittal Orbit Tower and enhancing public spaces to attract visitors and improve urban landscapes. ## Related on Trend Hunter - [Thrill Ride-Topped Ultra-High Skyscrapers](https://www.trendhunter.com/trends/the-torch.md) - [London-Based Glass Lift Viewpoints](https://www.trendhunter.com/trends/lift-109.md) - [Timber Nature Reserve Towers](https://www.trendhunter.com/trends/the-lookout-tower.md) - [Mass-Timber Office Buildings](https://www.trendhunter.com/trends/olympic-games-office.md) - [Slick Steel Torches](https://www.trendhunter.com/trends/2024-olympic-and-paralympic.md) - [Permanent London Art Installtions](https://www.trendhunter.com/trends/infinite-accumulation.md) - [Sail-Shaped Skyscapers](https://www.trendhunter.com/trends/olympia-dumbo.md) - [Reflective Urban Art Sculptures](https://www.trendhunter.com/trends/minibean.md) - [Eclipse-Themed Rooftop Artworks](https://www.trendhunter.com/trends/arc-zero.md)