# Sustainable Paper Cosmetic Packaging The Arcade Beauty Paper Packette is Made with 80% Paper By Michael Hemsworth | Published 2025-01-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/arcade-beauty-paper-packette References: [storebrands](https://storebrands.com/arcade-beauty-debuts-environmentally-friendly-packaging) & [arcadebeauty](https://arcadebeauty.com)  The '[Arcade Beauty](https://www.trendhunter.com/trends/arcade-beauty) Paper Packette' has been shown off by the brand as a new packaging solution that will enable it to curb the amount of plastic it uses. The packaging is positioned as being [ready to recycle after use](https://www.trendhunter.com/trends/paperseal-pressed) thanks to its 80% paper profile that will replace conventional foil alternatives. The packaging is suitable for curbside recycling through existing paper streams and will help the brand in its bid to reduce plastic use and shift towards a more sustainable ethos. CEO & President Carl Allain commented on the Arcade Beauty Paper Packette saying, "We are very excited to launch this new product, which took two years to develop in collaboration with Origins. We are very proud to be able to continue reducing our carbon emissions and provide our customers with more [sustainable packaging solutions](https://www.trendhunter.com/trends/innovative-packaging-solution).” ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 83% | Activity: 88% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging Solutions:** Consumers are increasingly seeking packaging that reduces environmental impact, driving innovation in recyclable and biodegradable materials. - **Plastic-free Cosmetic Alternatives:** Cosmetic brands are shifting away from plastic to more sustainable materials like paper, reflecting a growing demand for environmentally conscious products. - **Recyclable Consumer Products:** The incorporation of recyclable materials in product packaging is becoming a major focus as businesses aim to align with eco-friendly consumer expectations. ### Industries Being Reshaped - **Cosmetic and Beauty:** The beauty industry is adopting sustainable packaging to meet consumer demand for environmentally responsible products. - **Paper Manufacturing:** The shift towards paper-based packaging opens opportunities for paper manufacturers to innovate in creating more diverse and durable materials. - **Recycling and Waste Management:** Recyclable packaging solutions are driving advancements in waste management practices, pushing the industry towards more efficient recycling systems. ## Related on Trend Hunter - [Paper Sampling Containers](https://www.trendhunter.com/trends/arcade-beauty.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md) - [One-Handed Paper Cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack.md) - [Recyclable Paper Confectionery Packaging](https://www.trendhunter.com/trends/recyclable-paper-confectionery-packaging.md) - [Paper-Based Potato Chip Packaging](https://www.trendhunter.com/trends/pringles-packaging.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Sustainable Product Packaging](https://www.trendhunter.com/trends/paperbased-solution.md)