# Decadent S’more Danishes This Delicious Pastry Comes from New York's Popular 'Arcade Bakery' By Katherine Pendrill | Published 2015-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arcade-bakery References: [grubstreet](http://www.grubstreet.com/2015/11/smores-danish-arcade-bakery-new-york-city.html) & [arcadebakery](http://arcadebakery.com/) New York's 'Arcade Bakery' is now selling a sinfully sweet s’mores danish. Although s'mores have been reinvented in many different ways, the delicious campfire dessert has not taken the form of a danish. This decadent pastry dessert provides an unexpected way to enjoy the [classic combination](https://www.trendhunter.com/trends/new-smores-cake) of [chocolate and marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow). The [s'mores danish](https://www.trendhunter.com/trends/papa-damour) was designed by Roger Gural, who is the owner of Arcade Bakery. Gural explains that he came up with the idea for the hybrid danish after making s'mores brownies with his children. He then modified an existing Danish recipe to create the tasty campfire creation. The result is a flaky pastry, topped with chocolate and full-sized marshmallows. The tasty danishes have already proven extremely popular with customers, meaning you'll have to get to the bakery early in order to get your hands on one of these freshly baked treats. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Pastries:** The s'mores danish demonstrates the potential for combining different dessert concepts to create unique and appetizing pastries. - **Innovative Dessert Flavors:** The s'mores danish highlights the opportunity to experiment with familiar dessert flavors in exciting new ways. - **Creative Bakery Offerings:** The s'mores danish showcases the demand for unique and imaginative bakery products that go beyond traditional offerings. ### Who This Affects Most - **Bakery:** Bakeries can leverage the popularity of hybrid pastries to attract customers looking for unique and indulgent treats. - **Food and Beverage:** The innovative dessert flavors found in the s'mores danish can inspire the creation of new products and menu offerings in the food and beverage industry. - **Confectionery:** Confectionery businesses have the opportunity to incorporate unconventional flavors and ingredients, like the s'mores danish, to capture consumer interest and drive sales. ## Related on Trend Hunter - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Campfire-Style Marshmallow Bars](https://www.trendhunter.com/trends/new-smores-bars.md) - [Nostalgic Campfire Cookies](https://www.trendhunter.com/trends/plantbased-smores-cookie.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Campfire Cookie Sandwiches](https://www.trendhunter.com/trends/smores-cookie-bonbite-sandwich.md) - [Fireside Dessert Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-smores-choco-marshmallow.md)