# Sandwich Shop Subscription Boxes Arby's Launched an 'Arby’s of the Month' Subscription Service By Laura McQuarrie | Published 2019-01-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/arbys-of-the-month References: [twitter](https://twitter.com/Arbys/status/1082666649956859904) & [arbysofthemonth](https://arbysofthemonth.com/) Over the past few months, tons of food and beverage brands have been dipping their toes into the world of fashion by launching their own streetwear capsules and fashion-centric branded merchandise—and [Arby's](https://www.trendhunter.com/trends/arbys-3) is getting into the game with its first-ever 'Arby’s of the Month' subscription box. Rather than being packed with food, the Arby’s of the Month contains branded merchandise. The first set of [subscription boxes](https://www.trendhunter.com/trends/charcuterie-subscription-kits), which sold out rapidly, contained seasonally appropriate items like a warm winter hat, a [branded bacon scarf](https://www.trendhunter.com/trends/arbys-birdies-beef-collection), a dining tray and a set of temporary sandwich tattoos. For a one-time fee of $25, subscribers are able to get half a year of branded merchandise from Arby's delivered to them on a monthly basis. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Food-branded Merchandise:** Opportunity for food and beverage brands to expand their reach by creating fashion-centric branded merchandise. - **Monthly Subscription Boxes:** Growing trend of offering subscription boxes with monthly deliveries of curated items. - **Cross-industry Collaboration:** Opportunity for food and fashion brands to collaborate and create unique products for subscription boxes. ### Where This Applies - **Food and Beverage:** Food brands can explore the market of branded merchandise to boost brand awareness and increase customer engagement. - **E-commerce:** Growing demand for subscription boxes presents opportunities for e-commerce platforms to offer a wider range of curated products. - **Fashion:** Fashion brands can collaborate with food and beverage brands to create unique merchandise and cater to the growing market of food-branded fashion products. ## Related on Trend Hunter - [Wintry QSR Capsules](https://www.trendhunter.com/trends/arbys-2024-holiday-merch.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Indulgent High-Value QSR Meals](https://www.trendhunter.com/trends/arbys-meat-3-box.md) - [Burger Subscription Services](https://www.trendhunter.com/trends/burger-lab.md) - [QSR Subscription Programs](https://www.trendhunter.com/trends/footlong-pass.md) - [Basketball-Themed QSR Promotions](https://www.trendhunter.com/trends/arbys-3.md) - [Prepackaged QSR Grocery Products](https://www.trendhunter.com/trends/arbys-grocery-products.md) - [Jerky Subscription Boxes](https://www.trendhunter.com/trends/jerky-subscription-box.md) - [QSR Brand Pet Toys](https://www.trendhunter.com/trends/arbys-pet-toys.md)