# Market-Inspired QSR Wraps The New Arby's Market Fresh Wraps are Being Tested in Tennessee By Michael Hemsworth | Published 2019-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arbys-market-fresh-wraps References: [chewboom](https://www.chewboom.com/2019/05/24/arbys-spotted-serving-3-new-market-fresh-wraps/) The [Arby's](https://www.trendhunter.com/trends/arbys-rotisserie-chicken) Market Fresh Wraps are being test marketed by the [QSR](https://www.trendhunter.com/trends/kentucky-fried-chicken-wraps) brand at select locations in Tennessee and builds on the popularity of [artisan-quality fast food varieties](https://www.trendhunter.com/trends/spicy-tomato-chicken-mcwraps). The wraps come in three varieties including Creamy Mediterranean, Chicken Club and Jalapeño Bacon Ranch, which are all made with premium ingredients. The wraps are sure to be a hit amongst patrons this spring and into summer as the demand for lighter fare increases. The Arby's Market Fresh Wraps have a convenient profile that is perfect for eating out of the house when on the go and are likely to be favored by time-poor consumers. The products have an artisanal profile that speaks to growing demand for low-cost, high-quality meal options from fast food restaurants. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisan-quality Fast Food:** Opportunity for fast food brands to offer premium, high-quality meal options to cater to the growing demand for artisanal food. - **Convenience on the Go:** Chance for QSR brands to create convenient and portable food options for time-poor consumers who need to eat on the go. - **Lighter Fare Demand:** Potential to capitalize on the increasing demand for lighter and healthier meal options by introducing fresh wraps with premium ingredients. ### Industries Being Reshaped - **Fast Food:** Opportunity for fast food chains to innovate and introduce new menu items that appeal to customers seeking higher quality and more diverse options. - **QSR (quick Service Restaurants):** Opportunity for QSR brands to adapt and expand their menus to include convenient and portable food options that cater to busy consumers. - **Food Service:** Potential for food service providers to incorporate market-inspired, artisanal wraps into their offerings to meet the rising demand for high-quality and healthier meal options. ## Related on Trend Hunter - [Honey Mustard Chicken Wraps](https://www.trendhunter.com/trends/honey-mustard-chicken-wrap.md) - [Unexpected Ingredient Chicken Wraps](https://www.trendhunter.com/trends/kentucky-fried-chicken-wraps.md) - [Hand-Held Wrap Options](https://www.trendhunter.com/trends/premium-wraps.md) - [Summer-Inspired Sandwich Wraps](https://www.trendhunter.com/trends/mr-pickles-wraps.md) - [Grilled Mid-Day Wraps](https://www.trendhunter.com/trends/grilled-lunchwraps.md) - [Flame-Roasted Chicken QSR Menus](https://www.trendhunter.com/trends/arbys-rotisserie-chicken.md) - [Spicy Chicken Tender Wraps](https://www.trendhunter.com/trends/nashville-hot-tender-chicken-wraps.md) - [Hand-Breaded Chicken QSR Wraps](https://www.trendhunter.com/trends/handbreaded-chicken-tender-wraps.md) - [Chef-Crafted QSR Wraps](https://www.trendhunter.com/trends/fresh-hero-wraps.md)