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# Movie-Themed QSR Meals
The Arby's GOOD BURGER 2 Meal Celebrates the Sequel

By Michael Hemsworth | Published 2023-11-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/arbys-good-burger-2-meal
References: [stories.inspirebrands](https://stories.inspirebrands.com/arbys-brings-fans-new-good-burger-2-meal/) & [arbys](https://arbys.com)

![Movie-Themed QSR Meals](https://cdn.trendhunterstatic.com/thumbs/519/arbys-good-burger-2-meal.jpeg)

The Arby's GOOD BURGER 2 Meal has been created in partnership with [Paramount+](https://www.trendhunter.com/trends/arbys-x-good-burger-2-merch) as a new menu item for avid fans of the namesake sequel to try out on their next visit to a participating location.

The meal starts off with an Arby's [Deluxe](https://www.trendhunter.com/trends/king-hawaiian-sandwich) Wagyu [Steakhouse](https://www.trendhunter.com/trends/steakhouse-teen-burger) burger crafted with a patty that has 51% Wagyu and 49% ground beef, and comes with a side of fries and a strawberry shake. The burger is topped with American cheese, tomatoes, lettuce, red onion, pickles and a special sauce, all served on a toasted brioche bun. The meal made its debut today and is available for a limited time only.

Chief Marketing Officer Ellen Rose spoke on the Arby's GOOD BURGER 2 Meal saying, "Many of our guests have such fond memories of watching GOOD BURGER when they were younger, and in many ways, Arby’s evokes a similar sense of nostalgia as a place they grew up going to with family and friends. Partnering with Paramount+ to offer the GOOD BURGER 2 Meal lets us connect with our audience in a relevant yet unexpected way – and also showcase our Deluxe Wagyu Steakhouse Burger, which is a really good burger, to new fans.”

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 32% | Activity: 48% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Nostalgia-themed Meals:** The Arby's GOOD BURGER 2 Meal taps into viewers' fond memories of watching the movie and evokes a sense of nostalgia.
- **Limited-time Collaborations:** Partnering with Paramount+ to offer the GOOD BURGER 2 Meal allows Arby's to connect with its audience in a relevant yet unexpected way.
- **Premium Burger Offerings:** The Arby's Deluxe Wagyu Steakhouse burger showcases a high-quality patty made with a blend of Wagyu and ground beef, catering to the demand for elevated burger options.

### Sectors Adopting This

- **Fast Food:** The trend of movie-themed QSR meals offers fast food chains like Arby's an opportunity to tap into customers' nostalgia and create unique limited-edition experiences.
- **Entertainment:** The partnership between Arby's and Paramount+ demonstrates the potential for collaboration between food brands and entertainment companies to engage fans and promote new releases.
- **Gourmet Dining:** The inclusion of a Deluxe Wagyu Steakhouse burger in the GOOD BURGER 2 Meal highlights the growing demand for premium and gourmet burger offerings in the dining industry.

## Related on Trend Hunter

- [QSR Movie Merch Collections](https://www.trendhunter.com/trends/arbys-x-good-burger-2-merch.md)
- [Budget-Minded Burger Meals](https://www.trendhunter.com/trends/shake-up-your-burger-meal.md)
- [Indulgent QSR Birthday Meals](https://www.trendhunter.com/trends/arbys-birthday-meal.md)
- [Content-Inspired QSR Meals](https://www.trendhunter.com/trends/mcdonalds-as-featured-in-meal.md)
- [Premium Fast Food Burgers](https://www.trendhunter.com/trends/wagyu-steakhouse-burgers.md)
- [Movie-Inspired Beef Burgers](https://www.trendhunter.com/trends/yes-chef.md)
- [Movie-Themed Burger Meals](https://www.trendhunter.com/trends/wahlburgers-the-union-combo.md)
- [Blended Wagyu QSR Burgers](https://www.trendhunter.com/trends/bacon-ranch-wagyu-blend-burger.md)
- [Indulgent High-Value QSR Meals](https://www.trendhunter.com/trends/arbys-meat-3-box.md)
