# QSR Golf Gear Collections Arby's Birdies & Beef Collection Has Four Styles to Choose From By Michael Hemsworth | Published 2025-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/arbys-birdies-beef-collection References: [fastfoodclub](https://www.fastfoodclub.com/p/new-game-changing-menu-items-from-pizza-hut-moes-and-more/) & [arbys](https://arbys.com)  The [Arby's](https://www.trendhunter.com/trends/arbys-x-good-burger-2-merch) Birdies & Beef Collection has been launched in collaboration with golfer Landon 'Happy' Gilmore as a series of merch styles perfect for avid fans of the [QSR](https://www.trendhunter.com/trends/arbys-2024-holiday-merch) brand and the sport to pick up. The collection consists of four styles in all for consumers to choose from including the Arby’s Classics Golf Comfort Polo, Arby’s Clubs & Curlies Comfort Polo, Beef Rope Hat and the Beef ‘N Cheddar Golf Balls. The various items are being promoted by the brand with the help go Gilmore who's seen lounging on the green. The Arby's Birdies & Beef Collection will be available for a limited time only and is expected to be a must-have amongst fans of the QSR brand and golf alike. Image Credit: Arby’s ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 75% | Activity: 76% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Qsr-branded Apparel:** Quick service restaurants are expanding their brand influence through apparel collections that resonate with both brand loyalists and enthusiasts of niche hobbies. - **Celebrity-collaborated Merchandise:** Collaborations with athletes and celebrities are boosting product appeal by merging fan bases and adding a lifestyle dimension to traditional QSR marketing. - **Limited-edition Launches:** Creating exclusivity through limited-time offerings is generating urgency and increasing consumer engagement with otherwise non-urgent products. ### Where This Applies - **Food & Beverage:** Fast food chains are diversifying their revenue streams and brand presence by entering the lifestyle and fashion sector. - **Sports Merchandise:** Integrating sports with non-sporting brands is creating new market segments and expanding brand reach into recreational and athletic domains. - **Consumer Goods:** The strategic use of co-branded merchandise within consumer products is reinforcing brand identity while tapping into pop culture and consumer passions. ## Related on Trend Hunter - [QSR Movie Merch Collections](https://www.trendhunter.com/trends/arbys-x-good-burger-2-merch.md) - [Wintry QSR Capsules](https://www.trendhunter.com/trends/arbys-2024-holiday-merch.md) - [Golf-Themed Convenience Store Collections](https://www.trendhunter.com/trends/the-always-open.md) - [Nocturnal Golfwear Drops](https://www.trendhunter.com/trends/midnight-driving-club.md) - [Disruptive Fashion-Forward Capsules](https://www.trendhunter.com/trends/bad-birdie-and-four-peaks.md) - [Co-Branded Golfing Products](https://www.trendhunter.com/trends/sklz.md) - [Collaboration QSR Merch Collections](https://www.trendhunter.com/trends/mcdonalds-x-graniph.md) - [Fashion-Forward Golf Collections](https://www.trendhunter.com/trends/palm-tree-crew.md) - [Luxurious Golf Course Collections](https://www.trendhunter.com/trends/jimmy-choo-malbon-golf-collection.md)