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# Hawaiian Getaway QSR Contests
The Arby’s $6 Hawaiian Getaway Contest is Food-Focused

By Michael Hemsworth | Published 2019-04-11 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/arbys-6-hawaiian-getaway
References: [chewboom](https://www.chewboom.com/2019/04/10/heres-what-you-need-to-know-to-score-a-trip-to-hawaii-for-6-from-arbys/) & [arbys](https://arbys.com/aloha)

The [Arby’s](https://www.trendhunter.com/trends/king-hawaiian-sandwich) $6 Hawaiian Getaway is a new contest from the [QSR](https://www.trendhunter.com/trends/arbys-promotion) brand that is focused on a food experience that is unlike anything that has been offered before. The contest will offer a total of 10 fans of the brand to jet off on a first-class flight to Hawaii for just one day to experience the new sandwiches that have been created by the brand. This includes the [King's](https://www.trendhunter.com/trends/dog-haus-and-kings-hawaiian) Hawaiian Sweet & Spicy Luau Chicken, King's Hawaiian Smokehouse Brisket and the Big Kahuna.

The Arby’s $6 Hawaiian Getaway will have blocks of five tickets being made available on April 12 and April 15 respectively and, as the name of the contest suggests, will cost consumers just $6 each.

Image Credit: Arby’s

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 22% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Hawaiian Getaway Contest:** Opportunity for QSR brands to create food-focused contests that offer unique travel experiences for consumers.
- **First-class Food Experiences:** Trend of offering exclusive and high-end dining experiences for loyal customers as part of promotional campaigns.
- **Limited-time Sandwich Innovations:** Growing demand for limited edition or seasonal sandwiches that drive excitement and customer engagement.

### Industries Being Reshaped

- **Quick Service Restaurants (QSR):** Opportunity for QSR brands to leverage contests and unique culinary experiences to drive customer loyalty and brand engagement.
- **Travel and Tourism:** Potential for travel and tourism industry to partner with food brands for exclusive food and travel experiences, tapping into the culinary tourism trend.
- **Food Manufacturing:** Opportunity for food companies to collaborate with QSR brands and create innovative limited-time sandwich offerings to cater to changing consumer preferences.

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