# Smoked Brisket-Branded Puzzles The New Arby’s 13-Hour Puzzle Features Its Signature Menu Items By Katherine Pendrill | Published 2020-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/arbys-13hour-puzzle References: [delish](https://www.delish.com/food-news/a32450105/arbys-meat-puzzle/) & [arbysshop](https://arbysshop.com/collections/all-products/products/13-hour-puzzle) Following in the footsteps of [Heinz](https://www.trendhunter.com/trends/its-not-a-hot-dog-without-heinz), [Arby's](https://www.trendhunter.com/trends/arbys-smoked-bourbon) has debuted its very own puzzle dubbed the 'Arby’s 13-Hour [Puzzle](https://www.trendhunter.com/trends/lizard-infinity-puzzle).' As most fans probably guessed, the Arby’s 13-Hour Puzzle is named after Arby’s 13-Hour Smoked Brisket. The 1,000-piece puzzle pays homage to this fan-favorite menu item with a meaty collage of Arby's dishes. When completed, the puzzle reveals an image of piles of Arby's sandwiches, curly fries, and mozzarella sticks. And while it may take a bit to put all the pieces together, Arby's admits that the puzzle probably won't take you 13 hours to complete. With consumers increasingly using puzzles to pass the time during the COVID-19 pandemic, the Arby’s 13-Hour Puzzle is a cheeky way for the brand to remain relevant. Image Credit: *Arby's.* ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 72% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Meat-themed Puzzles:** Creating puzzles that feature food-related themes, such as meat dishes, to cater to the growing demand for unique and entertaining puzzle options. - **Brand-branded Puzzles:** Developing puzzles that are branded with a specific company's logo or products to create a unique and engaging marketing strategy. - **Puzzle-marketing Synergies:** Exploring the potential for collaboration between puzzle companies and food brands to create branded puzzles as a way to generate brand awareness and engage consumers. ### Where This Applies - **Puzzle Manufacturing:** Opportunity for puzzle manufacturers to expand their product offerings by creating puzzles featuring popular food items or branded with specific companies' logos. - **Food and Beverage Marketing:** Food and beverage companies can explore the use of branded puzzles as a unique and engaging marketing tool to promote their products and create a stronger brand presence. - **Promotional Products:** For companies in the promotional products industry, offering custom puzzles featuring branded content can provide a fresh and interactive promotional option for clients. ## Related on Trend Hunter - [QSR-Branded Smoked Whiskeys](https://www.trendhunter.com/trends/arbys-smoked-bourbon.md) - [Food Appreciation Puzzles](https://www.trendhunter.com/trends/puzzle-thing-ny-heart.md) - [Branded Aperitif Puzzles](https://www.trendhunter.com/trends/pernod-ricard-4.md) - [Wearable BBQ Bibs](https://www.trendhunter.com/trends/13-hour-drip-fit.md) - [Wintry QSR Capsules](https://www.trendhunter.com/trends/arbys-2024-holiday-merch.md) - [Fan-Favorite Brisket Sandwiches](https://www.trendhunter.com/trends/brisket-bacon-beef.md) - [QSR Brand Pet Toys](https://www.trendhunter.com/trends/arbys-pet-toys.md) - [BBQ-Themed Napkin-Made Outfits](https://www.trendhunter.com/trends/drip-fit.md) - [Intimate Jigsaw Puzzles](https://www.trendhunter.com/trends/limited-edition-puzzle.md)