# Targeted Tree Campaigns The Arbor Day Inhotim Ads Cleverly Communicate a Double Message By Ana Lopez | Published 2011-09-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/arbor-day-inhotim-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/inhotim_target_parrot) & [filadelfiacom.br](http://www.filadelfiacom.com.br/index1.html#/noticias) With the motto, “A tree never dies alone,” the [Arbor Day Inhotim](https://www.trendhunter.com/trends/surface-hair) ads aim to alert society of the sad and alarming reality behind uncontrolled deforestation. September 21st was Arbor Day in Brazil, which is why the Contemporary Art Museum and Botanical Garden, Inhotim, created the campaign. Designed by the Brazilian advertising agency Filadélfia, these posters are convincing and heart-breaking. As a wild animal lover myself, these images have a very powerful and clear message. With a tree trunk's circles as the target symbol with an animal in the center, the design for this ad is certainly effective, as it is not always easy to communicate an ecological message without sounding preachy or repetitive. With simple black and white colors, a short message and vital intention, the the Arbor Day Inhotim ads remind viewers that these actions have consequences for a variety of living creatures. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Advertising:** Companies could utilize designs and messages that create awareness over environmental issues in their advertising strategies. - **Green Marketing:** Brands could use campaigns that highlight their sustainable practices and commitment to ecological awareness to attract socially conscious consumers. - **Environmental Activism Campaigns:** Organizations could launch campaigns that call on people to adopt actions that prevent deforestation and promote sustainable living. ### Who This Affects Most - **Advertising:** Increased awareness of environmental issues presents an opportunity for eco-friendly advertising campaigns that reflect changing consumer attitudes. - **Marketing:** Green marketing campaigns focused on sustainability and environmentalism can resonate with socially conscious consumers for whom these issues matter greatly. - **Non-profit:** Environmental activism groups and nonprofits can use campaigns like Arbor Day Inhotim to create awareness and support for their cause. ## Related on Trend Hunter - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Contemporary Conservationist Treehouses](https://www.trendhunter.com/trends/sylvascope-treehouse.md) - [Tree-Integrated Mysterious Art](https://www.trendhunter.com/trends/tree-mural.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Tree-Planting Retail Initiatives](https://www.trendhunter.com/trends/albertsons-companies.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)