# Professional Orange Squeezers Arano 'Keeping It Real' Juice Ad Campaign By Katie Cordrey | Published 2010-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/arano-keeping-it-real References: [adsoftheworld](http://adsoftheworld.com/taxonomy/agency/zephyr_wpd) & [spitfire.co.nz](http://www.spitfire.co.nz/article-17) The Arano 'Keeping It Real' ad campaign promotes products from New Zealand juice company Arano. The clever print ads play with the concept of senior -- as in old -- orange squeezers flaunting formidable biceps and serious attitudes. Posters with lighthearted quips to entice the juice-drinking public are also part of the printed ad media. [Valencia Orange](https://www.trendhunter.com/trends/sunkist-merch), Grapefruit, [Pineapple](https://www.trendhunter.com/trends/chici-mama) and [Tomato](https://www.trendhunter.com/trends/giadzy-x-rails) juices are a few of the Arano Keeping It Real flavors. The company also markets yogurt and fruit smoothies. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Print Advertising:** Embracing unconventional and humorous print ads can disrupt traditional advertising methods and grab consumers' attention. - **Healthy Juice Alternatives:** Creating new, innovative flavors and combinations in the juice market can disrupt the industry and attract health-conscious consumers. - **Senior Marketing:** Targeting older demographics with fun and relatable marketing campaigns can disrupt the industry and tap into a potentially untapped market. ### Where This Applies - **Beverage Industry:** Introducing unique and flavorful juices can disrupt the beverage industry and cater to consumers looking for healthier options. - **Advertising Industry:** Utilizing unconventional and humorous advertising techniques can disrupt the advertising industry and capture the attention of modern consumers. - **Senior Health Market:** Developing products specifically targeted towards the health needs of seniors can disrupt the senior health market and address an underserved demographic. ## Related on Trend Hunter - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Limited-Edition Orange Juice Bottles](https://www.trendhunter.com/trends/tropcn.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Humorous Juice Campaigns](https://www.trendhunter.com/trends/ribena-chin-up-campaign.md) - [Vibrant Flavorful Tequila Campaigns](https://www.trendhunter.com/trends/flavor-for-real.md) - [Blood Orange Cider Campaigns](https://www.trendhunter.com/trends/thatchers.md) - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md)