# Retro Poolside Photography The Araks Swim Resort 2014 Campaign is All About Soft Pastels By Leslie Chen | Published 2013-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/araks-swim-resort-2014 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/06/samantha-gradoville-araks-swim-resort-2014by-sofia-sanchez-mauro-mongiello-.html) & [araks](http://www.araks.com/products/araks-for-j-crew-yanelis-james-swim) Summer has definitely set in with its endless amount of [beach day styles](https://www.trendhunter.com/trends/new-swim-collection), and the Araks Swim Resort 2014 campaign makes it a bit easier to decide what to wear while you're enjoying [a day in the sun](https://www.trendhunter.com/trends/golden-hour-getaway-collection). Shot and directed by Sofia Sanchez & Mauro Mongiello, the campaign features [retro styles](https://www.trendhunter.com/trends/reformations-second-swim-drop) like a yellow and pastel blue bikini top and a classic one-piece bathed in three different shades of red. The campaign is set in and around a pool, complete with faded walls and a wooden staircase that looks like it belongs in a house from the '70s. The world may be moving at a faster pace than ever before, but the Araks Swim Resort 2014 campaign shows us that you can slow down and relax while rocking your very own kind of retro style. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion:** Opportunity for brands to tap into the nostalgia trend and create retro-inspired clothing lines. - **Poolside Marketing:** Opportunity for marketers to leverage poolside imagery and aesthetics in advertising campaigns to evoke feelings of relaxation and nostalgia. - **Photography Style:** Opportunity for photographers and brands to adopt a retro aesthetic in their photography to stand out and appeal to a nostalgic audience. ### Where This Applies - **Fashion:** Fashion brands can incorporate retro designs and colors into their swimwear collections to capitalize on the retro fashion trend. - **Advertising:** Marketing agencies can create campaigns that embrace poolside imagery and evoke a sense of nostalgia to engage consumers. - **Photography:** Photographers can adopt a retro style and incorporate vintage elements into their work, attracting clients who are seeking a nostalgic look and feel for their projects. ## Related on Trend Hunter - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)