# Mobile AR Holiday Promotions Coca-Cola is Using AR-Activated Cans for a Holiday Promotion By Daniel Johnson | Published 2019-11-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/aractivated-cans References: [mobilemarketer](https://www.mobilemarketer.com/news/coke-brings-cartoon-polar-bears-to-life-with-ar-activated-cans/566689/) & [coca-colacompany](https://www.coca-colacompany.com/stories/coca-cola-cinnamon-augmented-reality-polar-bears-and-more) [Coca-Cola](https://www.trendhunter.com/trends/sampling-billboard) launched AR-activated cans as part of a holiday promotion. Customers are able to scan some of the company's products using the Coca-Cola app. The app will then display one of the Coca-Cola polar bears, which will either be sledding, throwing snowballs, or in a light show. Customers also have the ability to scan two cans, and the app will display the bears doing a rendition of Jingle Bells. The Coca-Cola app is free to download and is available to both [iPhone](https://www.trendhunter.com/trends/the-philips-hue-app) and Android users. The AR-activated cans were created by a collaboration between Coca-Cola Digital Platforms and Tactic Studio. The company previously used [AR technology](https://www.trendhunter.com/trends/snapchat-and-loreal) as part of ad campaigns that target younger consumers. Coca-Cola's 'It's a Thing' campaign had consumers use billboards to access mobile content. Image Credit: Coca-Cola ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Ar-activated Cans:** Disruptive innovation opportunity: Capitalizing on the growing trend of augmented reality to create interactive and engaging experiences for customers. - **Mobile AR Promotions:** Disruptive innovation opportunity: Leveraging the power of mobile augmented reality to enhance promotional campaigns and create unique brand experiences. - **AR Technology in Ad Campaigns:** Disruptive innovation opportunity: Incorporating augmented reality technology into advertising campaigns to attract and engage younger consumers. ### Sectors Adopting This - **Beverage:** Disruptive innovation opportunity: Adopting augmented reality technology in beverage industry promotions and marketing strategies to stand out in a competitive market. - **Mobile App:** Disruptive innovation opportunity: Developing mobile applications with augmented reality features to offer immersive and interactive experiences to users. - **Advertising:** Disruptive innovation opportunity: Utilizing augmented reality technology in advertising campaigns to create more captivating and memorable brand messaging. ## Related on Trend Hunter - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Festive AR Experiences](https://www.trendhunter.com/trends/festive-ar-experience.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [AI Holiday Card Generators](https://www.trendhunter.com/trends/create-real-magic.md) - [Mixed-Reality Holiday Markets](https://www.trendhunter.com/trends/snapchats-holiday-market.md) - [Augmented Soda Labels](https://www.trendhunter.com/trends/soda-labels.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md)