# Gamified AR Workouts ARX Turns One's Exercise Routine into a Challenging Game By Laura McQuarrie | Published 2017-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ar-workout References: [psfk](https://www.psfk.com/2017/08/augmented-reality-workouts-turns-exercising-into-a-game.html) & [arx.training](http://www.arx.training/) ARX is a fitness technology start-up that's transforming the way people work out through augmented reality. After putting on an [augmented reality headset](https://www.trendhunter.com/trends/sportrack), a user is able to transform simple physical exercises into an [engaging gaming experience](https://www.trendhunter.com/trends/gamebased-fitness-experience) that involves collecting points. With ARX, exercisers are able to choose whether they'd like to see floating text in front of them in a real world setting, or if they would like to be immersed in an entirely virtual environment. In one of the games from ARX, exercisers are challenged to take on a pack of zombies, with each squat performed rewarding players with a fireball to take down their enemies. The more a user works out, the better their personal score becomes, which serves as a great motivator for those who are competitive with others. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Gamified Fitness Technology:** The integration of gaming experiences with workout regimens utilizing Augmented Reality technology. - **Personalized AR Workouts:** Using AR technology to track and customize workout routines tailored to the individual needs of the user. - **Holistic Fitness Experience:** Blending physical exercise with virtual reality and gaming elements to offer a more immersive workout experience that targets all aspects of the individual's well-being. ### Sectors Adopting This - **Fitness Technology:** Utilizing innovative technology solutions to enhance the fitness industry and elevate traditional exercise experiences. - **Augmented Reality:** Exploring new applications for AR technology that extends beyond gaming and entertainment and move into the fitness industry. - **Gaming Industry:** Partnering with fitness and technology companies to create educational and interactive gaming designs that provide players with a full-body workout. ## Related on Trend Hunter - [Gamified Fitness Apps](https://www.trendhunter.com/trends/tae-bo-reboot-app.md) - [Gamified Workout Apps](https://www.trendhunter.com/trends/workout-quest.md) - [Immersive 3D Fitness Games](https://www.trendhunter.com/trends/fitness-game1.md) - [Game-Powered Core Training Devices](https://www.trendhunter.com/trends/hero-core-trainer.md) - [Gamified Home Rowing Machines](https://www.trendhunter.com/trends/gamified-rowing.md) - [Mixed-Reality Wellness Apps](https://www.trendhunter.com/trends/alo-moves-xr.md) - [Mixed Reality Workout Classes](https://www.trendhunter.com/trends/fitxr-slam.md) - [Gamified Fitness Platforms](https://www.trendhunter.com/trends/urace.md) - [AI Fitness Platforms](https://www.trendhunter.com/trends/the-fittest.md)