# AR Wine Platforms Third Aurora's AR Winetales Serves the Entire Wine Industry By Laura McQuarrie | Published 2019-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ar-wine References: [prnewswire](https://www.prnewswire.com/news-releases/80-wineries-rush-to-augmented-reality-platform-by-third-aurora-300872011.html) & [thirdaurora](https://thirdaurora.com/80-wineries-AR-platform) 'Winetales' is the name of a new web-based AR wine platform from [Third Aurora](https://www.trendhunter.com/trends/exhibition-place-community-connect) that was purpose-built for mass adoption—and already, over 80 wineries have signed up for early platform trials. The accessible platform is designed to be an all-encompassing platform for the entire industry, as its creator found that augmented reality technology is highly fragmented. As Dave Chaffey, co-Founder of Third Aurora, describes: "No-one wins when there's thousands of different apps for thousands of wineries." The augmented reality platform creates [AR wine labels](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box) that are directly viewable from a smartphone app and uses artificial intelligence for [label recognition](https://www.trendhunter.com/trends/identic-ai). With this technology, consumers are able to experience dynamic scenes and access content from brands with a simple web interface. Following the platform trials that begin in early July, Winetales is set for an early release near the end of September. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **AR Wine Platforms:** As Third Aurora's Winetales gains momentum, AR wine platforms will become increasingly popular in the wine industry. - **Mass Adoption of AR Technology:** Third Aurora's Winetales is an example of how AR technology could become widely accepted among the general public. - **Consolidation of AR Wine Apps:** The wine industry will enjoy a more unified and cohesive AR experience, thanks to platforms like Winetales. ### Where This Applies - **Wine Production:** Wine producers can utilize AR wine label technology to create immersive and engaging experiences for customers, leading to increased brand loyalty and sales. - **Technology:** AR technology companies have the opportunity to create innovative solutions for the wine industry with the mass adoption of AR wine platforms. - **Marketing:** Marketing agencies have a chance to develop new strategies that incorporate AR technology and platforms like Winetales to create more engaging and innovative campaigns for the wine industry. ## Related on Trend Hunter - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md) - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Interactive AI Sommeliers](https://www.trendhunter.com/trends/ai-sommelier.md) - [AR Alcohol Labels](https://www.trendhunter.com/trends/swigr1.md) - [AR-Enabled Product Packages](https://www.trendhunter.com/trends/wana-brands.md) - [AI Wine Investors](https://www.trendhunter.com/trends/vinovest.md)