# AR eCommerce Previews Amazon's 'AR View' Enables Shoppers to Preview Products in Their Home By Laura McQuarrie | Published 2017-11-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ar-view References: [psfk](https://www.psfk.com/2017/11/amazon-is-using-ar-to-help-people-see-before-they-buy.html) & [amazon](https://www.amazon.com/b?ie=UTF8&node=17403032011&tag=trenhunt0f-20) 'AR View' is a new feature that is available on the [Amazon](https://www.trendhunter.com/trends/holiday-shop) app that makes it possible for consumers to see a variety of products come to life before their eyes. With this new tool, those who are shopping online may use [augmented reality to preview](https://www.trendhunter.com/trends/ai-visual-configurator) how everything from furniture to small appliances will look in their home environment. While this premise is not new, the technology behind AR View makes the most of [Apple's](https://www.trendhunter.com/trends/j-crew-virtual-closet) iOS 11 update and enables detailed 360-degree views of an object in a home. Amazon announced this new feature with the opening of its Black Friday Deals Store, both of which will be used to their fullest potential by consumers who want to get the most out of the online shopping experience. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **AR Ecommerce:** The use of augmented reality technology in online shopping to provide consumers with a more immersive and realistic product preview experience. - **360-degree Views:** The ability to view a product from all angles, using augmented reality, to gain a better understanding of its appearance and fit in a home environment. - **Online Shopping Experience:** Enhancing the overall online shopping experience by incorporating augmented reality technology to help consumers make more informed purchasing decisions. ### Who This Affects Most - **Ecommerce:** Leveraging augmented reality technology to revolutionize the way online shopping is conducted and improve customer satisfaction. - **Retail:** Integrating augmented reality tools like AR View into physical stores to provide customers with an interactive and engaging shopping experience. - **Technology:** Developing and advancing augmented reality technology to meet the growing demands of the eCommerce industry and enhance the overall online shopping experience. ## Related on Trend Hunter - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture.md) - [AR-Powered Furniture Lenses](https://www.trendhunter.com/trends/google-search-2.md) - [AR Piano Previews](https://www.trendhunter.com/trends/roland-ar.md) - [AR-Enabled E-Commerce Products](https://www.trendhunter.com/trends/aritize-configurator.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md)