# Pernicious Augmented Realiy Films 'Hyper-Reality' Takes a Dystopian Look at AR Technology By Joey Haar | Published 2016-07-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ar-technology References: [thenextweb](http://thenextweb.com/shareables/2016/07/14/insane-video-shows/?utm_source=social&utm_medium=feed&utm_campaign=profeed) & [hyper-reality.co](http://hyper-reality.co/) 'Hyper-Reality,' a short film by Keiichi Matsuda, tells the story of a woman whose identity is stolen, but it's also a look at a future in which personally embedded AR technology dominates consumers' lived experiences. Though the viewpoint in the first-person video is still incredibly far from today's examples of [augmented reality](https://www.trendhunter.com/trends/lightweight-ar-glasses), Matsuda's film presses viewers to consider the dangerous possibilities of an over-reliance on them. While stylistically futuristic, many aspects of Hyper-Reality are eerily similar to consumers' current uses of technology. Zoning out to a mindless game while killing time on the bus, asking apps for directions and dressing up silly online avatars are just a few of the behaviors depicted in the film. As popular TV shows like Mr. Robot and Black Mirror also elucidate, for all the potential benefits of [digitized environments](https://www.trendhunter.com/trends/spatial-computer) and AR technology, 'Hyper-Reality' shows that many are also feeling the anxiety of what could happen if those developments are left unchecked. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Over-reliance on AR Technology:** As AR technology advances, businesses must be wary of the dangers of over-reliance on it. - **Digitized Environments Anxiety:** As more consumers immerse themselves in digitized environments, businesses must address and alleviate concerns surrounding anxiety and over-stimulation. - **Identity Theft in AR:** As personal AR technology becomes more embedded, businesses must implement strong security measures to protect against identity theft and other cyber threats. ### Where This Applies - **Technology Industry:** The technology industry should focus on creating safeguards and procedures for mitigating the risks associated with immersive AR technology. - **Entertainment Industry:** The entertainment industry should consider creating thought-provoking media like 'Hyper-Reality' to raise awareness about the potential effects of AR technology on society. - **Security Industry:** The security industry should focus on developing innovative solutions to protect against identity theft and other cyber threats that could emerge in an AR-dominated world. ## Related on Trend Hunter - [Cyberpunk-Inspired Mixed Reality Headsets](https://www.trendhunter.com/trends/mixed-reality-headset-concept.md) - [Mixed Reality Storytelling](https://www.trendhunter.com/trends/storytelling-xr.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [Technical Enterprise-Ready AR Headsets](https://www.trendhunter.com/trends/helmet-ar-headset.md) - [Augmented Reality Projection Laptops](https://www.trendhunter.com/trends/spacetop.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md)