# AR Makeup Apps JD.com's AR Styling Station Helps Consumers Virtually Try Cosmetics By Laura McQuarrie | Published 2018-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ar-styling-station References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/JD_upgrades_AR_platform_with_new_Styling_Station_for_customers/140225) At the Butterfly Festival in Beijing, JD.com introduced an updated app and AR Styling Station experience that lets consumers virtually try on its products before deciding to make a purchase. With the [augmented reality try-on tool](https://www.trendhunter.com/trends/dressup-ai), consumers are able to use their mobile device for an [interactive, personal experience with products](https://www.trendhunter.com/trends/appy-pie-endpoint). The app makes it easy for consumers to apply a [full face of makeup, virtually](https://www.trendhunter.com/trends/mixed-reality-makeup), including everything from lipstick and blush to colored contact lenses and eyebrows. The app-based experience gives consumers the same kind of results that they might get from visiting a makeup counter and consulting a professional, but AR Styling Station offers looks that can be quickly previewed, changed or removed instantly in a mess-free manner. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 14% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **AR Makeup Try-on:** AR technology allows consumers to virtually try on makeup products, enhancing the purchasing experience. - **Interactive Virtual Experiences:** Augmented reality tools provide consumers with interactive and personalized experiences with products, boosting engagement and satisfaction. - **On-demand Beauty Consultation:** AR Styling Station offers virtual makeup consulting, providing consumers with convenient and mess-free professional advice. ### Who This Affects Most - **Beauty and Cosmetics:** AR makeup apps disrupt the beauty industry by revolutionizing the way consumers try and purchase products. - **Retail and E-commerce:** AR try-on tools offer a disruptive innovation opportunity for retailers, enabling a seamless online shopping experience. - **Technology and Augmented Reality:** AR Styling Station showcases the potential of technology in enhancing consumer experiences and driving innovation in the AR industry. ## Related on Trend Hunter - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [AR-Based Skincare Try-Ons](https://www.trendhunter.com/trends/jc-penney-1.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AR Retailer Haircare Experiences](https://www.trendhunter.com/trends/walmart-beauty-virtual-tryon.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md)