# Augmented Reality Stores Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris By Laura McQuarrie | Published 2023-06-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ar-store References: [adweek](https://www.adweek.com/brand-marketing/zero10-debuts-ar-store-for-standalone-retail-experiences/) & [zero10.app](https://zero10.app/)  As retailers strive to enhance the in-store experience, the integration of augmented reality in stores is on the rise, with [Zero10](https://www.trendhunter.com/trends/tabby-bag) making a groundbreaking move by introducing the world's first AR store. This first-of-its-kind augmented reality store is set to make its debut at [Viva Technology](https://www.trendhunter.com/trends/sundance-fitness-media) in Paris, where Zero10 will be showing attendees a look at the future of shopping. Unlike AR product mirrors, navigation systems and virtual product visualizations that are integrated into a store, the AR Store prototype is a standalone retail experience designed to help shoppers [virtually try on items](https://www.trendhunter.com/trends/ai-virtual-fitting-room), and then make a purchase of a real-world item in the right size. According to Zero10, the compact next-gen store has the potential to "carry out all the functions and operations seen in a traditional store." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 80% | Activity: 95% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality in Retail:** The integration of augmented reality in stores is on the rise, providing an immersive and interactive shopping experience. - **Virtual Try-on Technology:** Virtual try-on technology allows customers to virtually try on items before making a purchase, minimizing returns and enhancing customer satisfaction. - **Compact Augmented Reality Stores:** The introduction of compact AR stores offers a new retail experience, combining the convenience of online shopping with the tangibility of physical stores. ### Where This Applies - **Retail:** The retail industry can leverage augmented reality to create innovative shopping experiences and increase customer engagement. - **E-commerce:** E-commerce platforms can integrate virtual try-on technology to provide a more personalized and interactive online shopping experience. - **Technology:** The technology industry can develop and enhance the capabilities of augmented reality in retail, enabling seamless integration and improved performance. ## Related on Trend Hunter - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [AR-Based Store Replicas](https://www.trendhunter.com/trends/lowes-1.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [Try-On E-Commerce Solutions](https://www.trendhunter.com/trends/zero10.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md)