# AR Soccer Challenges Coca-Cola Challenged People to Go Head-to-Head with a Virtual Sports Star By Laura McQuarrie | Published 2018-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ar-soccer References: [fabnews.live](http://www.fabnews.live/grand-visual-kicks-off-an-augmented-reality-football-experience-for-coca-cola/) & [grandvisual](https://grandvisual.com/) To get fans excited about the World Cup, [Coca-Cola](https://www.trendhunter.com/trends/beat-the-icon) set up an AR soccer challenge within Zurich's main train station in Switzerland. Passersby were invited to play alongside a virtual version of Switzerland's Xherdan Shaqiri on-screen and even try their best to take a few shots against him. After spending some time putting themselves in the shoes of a professional soccer player, commuters then had the opportunity to take a photo and capture their moment with Shaqiri. Optionally, people were able to enter their details for their chance to be put in the running to win a Fifa World Cup Official Match Ball. While there have been many [interactive soccer-themed activations](https://www.trendhunter.com/trends/henkel-house) created in the past to engage fans, this [full-body augmented reality experience](https://www.trendhunter.com/trends/g-arena) sets itself apart with its incredible realism. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 39% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Experiences:** The use of augmented reality in immersive experiences is disrupting traditional methods of engaging consumers. - **Virtual Sports Challenges:** Virtual sports challenges are emerging as an innovative way to engage fans and create unique experiences. - **Interactive Advertising:** Interactive advertising campaigns that incorporate augmented reality are gaining popularity for their ability to captivate and entertain consumers. ### Industries Being Reshaped - **Sports and Entertainment:** The sports and entertainment industry can leverage augmented reality and virtual sports challenges to enhance fan engagement and create memorable experiences. - **Advertising and Marketing:** The advertising and marketing industry can benefit from incorporating interactive AR experiences into campaigns, providing unique and engaging content for consumers. - **Technology and Gaming:** The technology and gaming industry can explore opportunities to develop and refine AR technology for immersive sports experiences and interactive advertising campaigns. ## Related on Trend Hunter - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [AR Football Training Kits](https://www.trendhunter.com/trends/asahi-super-dry-1.md) - [AR Sports Drink Bottles](https://www.trendhunter.com/trends/sports-drink-bottles.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [AR-Powered Football Cards](https://www.trendhunter.com/trends/sorare-1.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Immersive Soccer Fan Platforms](https://www.trendhunter.com/trends/virtual-platform.md) - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md)