# Scenic AR Packaging Anija's Limited-Edition Packaging Shares New Zealand Scenery in AR By Laura McQuarrie | Published 2018-07-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ar-packaging-design References: [prnmedia.prnewswire](https://prnmedia.prnewswire.com/news-releases/zh-hans-687455951.html) & [fonterra](https://www.fonterra.com/nz/en.html) Anija, a consumer brand of the world's largest dairy processor, recently launched special-edition AR packaging that shares a taste of New Zealand with consumers in China. The limited-edition packaging makes it possible for consumers to scan a QR code on the package and see vibrant New Zealand scenery come to life before their eyes in the form of a 720-degree [panoramic view](https://www.trendhunter.com/trends/interactive-augmented-reality-mural). Some of the Anija products that can be found with AR packaging include whole milk, skim milk and the Zhuo Sunshine Kiwi Milk. The #getNZonthemap campaign comes as part of a push to bring awareness to the fact that New Zealand is disappearing on many world maps. This cross-border campaign from Fonterra, a cooperative owned by New Zealand dairy farmers, is playing a part in supporting New Zealand's national image. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **AR Packaging:** The use of AR (Augmented Reality) in product packaging to increase customer engagement and sales - **Geo-targeted Marketing:** Marketing campaigns specifically tailored for consumers in different geographic regions - **#socialawarenesscampaigns:** Marketing campaigns focused on highlighting societal issues and creating positive change ### Industries Being Reshaped - **Food and Beverage:** AR packaging and geo-targeted marketing campaigns can be utilized by food and beverage companies to increase customer engagement and sales - **Tourism:** The use of AR packaging and social awareness campaigns can promote tourism, as shown in Anija's limited edition packaging showcasing the beauty of New Zealand - **Social Media:** Social media platforms can play a vital role in promoting social awareness campaigns and marketing strategies to a wider audience ## Related on Trend Hunter - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Spooky AR Yogurt Packaging](https://www.trendhunter.com/trends/special-edition-halloween-packaging.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Seasonal AR Coffee Packaging](https://www.trendhunter.com/trends/nescaf-gold-blend.md)