# AR Makeup Mirrors MAC's Augmented Reality Mirrors Give Consumers Virtual Makeovers By Ell Smith | Published 2017-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ar-makeup-mirrors References: [psfk](https://www.psfk.com/2017/11/augmented-reality-mirrors-help-mac-customers-try-different-shades.html) & [modiface](http://www.modiface.com/) Searching for the right shade of foundation can be a daunting task, which is why [MAC](https://www.trendhunter.com/trends/club-mac) partnered with Modiface to bring AR makeup mirrors to its stores. Because of the implementation of these mirrors, consumers are no longer required to try on various shades at the counter. The mirrors are equipped with facial tracking and 3D video makeup rendering technology, which can map one's face 30 times per second, enabling an accurate and authentic rendition. The mirrors provide users with the ability to test out various shades and brands of makeup, without having to put anything on one's skin. The AR makeup mirrors offer a streamlined means of sorting through the store's myriad of brands, to find the perfect match. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **AR Makeup Mirrors:** AR makeup mirrors revolutionize the way consumers try on makeup by utilizing facial tracking and 3D video makeup rendering technology. - **Virtual Makeovers:** Virtual makeovers allow consumers to test out various shades and brands of makeup without putting anything on their skin. - **Streamlined Shopping:** AR makeup mirrors provide a streamlined means for consumers to find the perfect makeup match by sorting through the store's myriad of brands. ### Industries Being Reshaped - **Beauty:** The beauty industry can leverage AR makeup mirrors to enhance the customer experience and improve the process of finding the right makeup products. - **Retail:** Retailers can implement AR makeup mirrors to offer virtual makeovers and attract tech-savvy customers. - **Technology:** The technology industry can develop and improve facial tracking and 3D video makeup rendering technology to further enhance the capabilities of AR makeup mirrors. ## Related on Trend Hunter - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Tech-Driven Beauty Mirrors](https://www.trendhunter.com/trends/swan-beauty-mirror.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md)