# AR Jersey Apps The Kings + Golden 1 Center App Shares the Look of the Team's New Nike Jerseys By Laura McQuarrie | Published 2017-07-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ar-jersey References: [uploadvr](https://uploadvr.com/nbas-sacramento-kings-nike-launch-augmented-reality-app/) & [nba](http://www.nba.com/kings/news/kings-use-augmented-reality-new-nike-uniforms) To bring attention to the new [Nike](https://www.trendhunter.com/trends/city-edition-uniforms) uniforms created for the [Sacramento Kings](https://www.trendhunter.com/trends/live-basketball-experience), the Kings + Golden 1 Center app has been updated to offer an AR jersey preview for the 2017 and 2018 NBA season. With the app, users will now be able to see the all-new Icon Edition uniform in augmented reality, and learn more about the details of the new features of the basketball jerseys. With the AR app, fans may even customize their own sports jersey, as well as frame and hang it on their wall. Fans will also have the chance to virtually photograph themselves along star players from the NBA. The Sacramento Kings maintains that it is one of the most forward-thinking teams when it comes to embracing new technologies. As such, the team has even been called out as "The Most Innovative Company in Sports” by [Fast Company](https://www.trendhunter.com/trends/smart-sleep-headband). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **AR Jersey Preview:** Using augmented reality, fans can preview and customize NBA jerseys, creating new opportunities for fan engagement. - **Customizable Sports Jerseys:** The ability to personalize sports jerseys through AR apps presents a disruptive innovation opportunity for sports merchandising and fan experiences. - **Virtual Photography with NBA Stars:** Virtual photography apps that allow fans to take pictures with their favorite NBA players in augmented reality can revolutionize celebrity interactions and fan engagement. ### Industries Being Reshaped - **Sports Merchandising:** The integration of augmented reality in sports jersey apps opens up new avenues for personalized merchandise and fan souvenirs. - **Mobile App Development:** The rise of AR jersey apps indicates a growing demand for innovative mobile app experiences that enhance fan engagement in the sports industry. - **Augmented Reality Technology:** The AR capabilities of jersey apps showcase the potential for augmented reality technology to transform fan experiences and interactions within the sports industry. ## Related on Trend Hunter - [AR-Enabled Basketball Player Experiences](https://www.trendhunter.com/trends/cryptocom.md) - [Virtual Basketball Playoff Apps](https://www.trendhunter.com/trends/pixel-arena.md) - [Accessible Live Basketball Experiences](https://www.trendhunter.com/trends/live-basketball-experience.md) - [AR Football Training Kits](https://www.trendhunter.com/trends/asahi-super-dry-1.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [City-Inspired Basketball Jerseys](https://www.trendhunter.com/trends/city-edition-uniforms.md)