# Active Lifestyle AR Glasses This AR Glasses Concept is Designed with Athletes in Mind By Michael Hemsworth | Published 2018-03-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ar-glasses-concept References: [tuvie](http://www.tuvie.com/ar-glasses-concept-by-mark-kelley/) & [behance.net](https://www.behance.net/markdkelley) Augmented reality (AR) holds a lot of promise for consumers of all kinds who are looking to integrate technology further into their lifestyle, which is seeing new options like this AR glasses concept come about. Created by Mark Kelley, the glasses are designed with athletes in mind to provide them with a way to access [real-time data](https://www.trendhunter.com/trends/smart-eyewear1) and added visualizations that are all available within their field of view. The sporty design of the glasses makes them capable of withstanding rugged use, while they are also able to be seamlessly [worn underneath hats and helmets](https://www.trendhunter.com/trends/ar-motorcycle-helmet). The AR glasses concept is able to let users see mapping data against the terrain or even keep an eye on weather data to ensure they aren't in for a surprise. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 71% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Augmented Reality Integration:** The active lifestyle AR glasses concept showcases the trend of integrating AR technology into consumer lifestyles for added convenience and functionality. - **Real-time Data Visualization:** By providing athletes with real-time data and visualizations within their field of view, the AR glasses concept taps into the trend of enhancing performance through data-driven insights. - **Rugged and Seamless Design:** The sporty and durable design of the AR glasses concept addresses the trend of creating wearable tech that can withstand rigorous use and seamlessly integrate with other accessories. ### Who This Affects Most - **Sports and Athletics:** The AR glasses concept presents disruptive innovation opportunities in the sports and athletics industry by revolutionizing the way athletes access and utilize data during training and competition. - **Outdoor Recreation:** The integration of AR technology in the glasses concept opens up disruptive innovation possibilities in the outdoor recreation industry, as it enables users to view mapping data and weather information while engaging in outdoor activities. - **Wearable Technology:** The AR glasses concept showcases disruptive innovation potential in the wearable technology industry by providing a practical solution that combines AR capability with a durable and seamless design for active individuals. ## Related on Trend Hunter - [Practically Styled AR Glasses](https://www.trendhunter.com/trends/oneweek-ar-glasses.md) - [Cyclist-Targeted AR Eyewear](https://www.trendhunter.com/trends/lawk-one-ar-glasses.md) - [AR-Enabled Ski Rescue Helmets](https://www.trendhunter.com/trends/argus-ar-helmet.md) - [Connected Golfer Headsets](https://www.trendhunter.com/trends/ar-golf-glasses-concept.md) - [AR-Enabled Ski Goggles](https://www.trendhunter.com/trends/ar-goggles.md) - [Technical Enterprise-Ready AR Headsets](https://www.trendhunter.com/trends/helmet-ar-headset.md) - [3D Designer Headset Concepts](https://www.trendhunter.com/trends/a-eye-ar-glasses.md) - [Real-Time Performance-Tracking Eyewear Designs](https://www.trendhunter.com/trends/smart-eyewear1.md) - [Discreetly Connected AR Sunglasses](https://www.trendhunter.com/trends/everysight-maverick.md)