# Digital NFT Hoodies Nike and RTFKT Launch the 'AR Genesis Hoodie' on July 21 By Kanesa D | Published 2022-07-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ar-genesis-hoodie References: [hypebeast](https://hypebeast.com/2022/7/rtfkt-x-nike-ar-hoodie-set-to-launch-this-week) & [rtfkt](https://rtfkt.com/)  The new ‘AR Genesis Hoodie’ from Nike and Web3 fashion studio [RTFKT](https://www.trendhunter.com/trends/web3) is launching as the duo’s first collaboration this week. The hoodie arrives in NFT form, making it available for [Clone X](https://www.trendhunter.com/trends/nft-avatar) avatars and real people, and it launches on July 21. The hoodie also comes with an NFC chip, making wireless communication between the hoodie and digital form possible. Holders of Clone X and RTFKT x [Nike Dunks](https://www.trendhunter.com/trends/branded-digital-avatars) Genesis CryptoKicks will be given priority access to the offering when it launches. The hoodie incorporates trackers and QR codes that holders can use to add AR effects like virtual wings to their clothing. This allows consumers to sport their digital hoodie in real life and in the metaverse with added perks. For more information about the ‘AR Genesis Hoodie,’ consumers can visit the RTFKT website. Image Credit: RTFKT ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Digital NFT Fashion:** The creation and sale of digital fashion items in NFT form, with added features for real-life and digital use. - **Ar-enhanced Clothing:** The integration of augmented reality features into clothing, allowing for enhanced virtual experiences and personalization. - **Blockchain Fashion:** The use of blockchain technology to revolutionize the fashion industry by enabling transparent, secure, and unique digital ownership of items. ### Who This Affects Most - **Fashion:** Fashion companies can explore the use of blockchain technology and NFTs to create and sell unique and personalized digital fashion items and accessories. - **Technology:** Companies in the technology industry can create and develop tools and platforms that enable the creation and sale of digital fashion items as NFTs, as well as AR-enhanced clothing and accessories. - **Gaming:** The gaming industry can explore opportunities to incorporate digital fashion and AR-enhanced clothing as a key part of their virtual worlds and gaming experiences, creating new revenue streams. ## Related on Trend Hunter - [Virtual Sportswear Ambassadors](https://www.trendhunter.com/trends/branded-digital-avatars.md) - [Digital NFT Fragrance Collaborations](https://www.trendhunter.com/trends/web3.md) - [Luxury Department Store Avatars](https://www.trendhunter.com/trends/nft-avatar.md) - [Pixelated Phygital Luggages](https://www.trendhunter.com/trends/rimowa-4.md) - [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md)