# Cookie-Centric AR Games Oreo's Twist, Lick, Dunk Augmented Reality Game Encourages Play with Food By Laura McQuarrie | Published 2019-04-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ar-games References: [prnewswire](https://www.prnewswire.com/news-releases/oreo-offers-a-new-ar-game-experience-in-china-300831259.html) & [cn.mondelezinternational](https://cn.mondelezinternational.com/brand-family) Inspired by the classic way to eat its cookies, [Oreo](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie) created an AR game called 'Twist, Lick, Dunk' for people in China to play. To begin playing, users are able to scan a gesture or an Oreo cookie with [Alipay's](https://www.trendhunter.com/trends/Token-Pay) AR scanning feature. Within the game, there are three different features within the game that make the most of gravity-sensing technology, augmented reality panoramic technology and artificial intelligence technology. Beyond just participating in the mobile AR game for bragging rights, [Oreo cookie fans](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack) are competing for a spot in the top 10 and limited-edition pure gold medals. The augmented reality Oreo cookie games have attracted the attention of millions of players, young celebrities and users on Chinese social media platforms. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **AR Gaming:** Using augmented reality technology in gaming experiences provides an immersive and interactive gameplay. - **Food-based Gaming:** Creating games centered around food products offers a unique and engaging user experience. - **AR Marketing:** Leveraging augmented reality for marketing purposes helps brands attract attention and engage with their audience. ### Sectors Adopting This - **Food and Beverage:** Incorporating augmented reality in the food and beverage industry can enhance customer experiences and create innovative marketing campaigns. - **Mobile Gaming:** Integrating augmented reality into mobile gaming opens up new possibilities for immersive gameplay and player engagement. - **Social Media:** Utilizing augmented reality in social media platforms allows brands to capture users' attention and generate buzz. ## Related on Trend Hunter - [Video Game-Honoring Cookies](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/journey-to-the-magic-gems.md) - [Sandwich Cookie Metaverses](https://www.trendhunter.com/trends/oreoverse.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md) - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [AR-Based Video Games](https://www.trendhunter.com/trends/graffity.md) - [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md) - [Interactive Panda Cookies](https://www.trendhunter.com/trends/panda-oreos.md)