# AR Fragrance Campaigns Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers By Laura McQuarrie | Published 2022-11-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ar-fragrance-campaign References: [newdigitalage.co](https://newdigitalage.co/advertising/lacoste-launches-ar-ooh-campaign-to-promote-its-fragrances/)  This busy holiday shopping season, [Lacoste](https://www.trendhunter.com/trends/lacoste-virtual-shop) is launching an [AR fragrance campaign](https://www.trendhunter.com/trends/tryon-haul-lens) and sampling activity at Westfield London. Over the course of two days, the experiential pop-up will target Gen Z shoppers with a photobooth, NFTs, virtual wallets and augmented reality games. The Lacoste Superheroes campaign gives young shoppers the chance to see themselves on big screens throughout Westfield London so that Lacoste fragrance remains top-of-mind for seasonal shoppers. After signing up, shoppers will automatically receive two non-fungible tokens and a virtual wallet, plus access to an [AR treasure hunt game](https://www.trendhunter.com/trends/grab-the-sweet), where they can scan the area to find virtual prize boxes. With this experience, shoppers can pick up vouchers, gift packs, full-sized fragrances and more. Fortunately for those who won't be able to visit in person, the NFTs will be available nationwide. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 80% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Experiential Fragrance Campaigns:** Opportunity for fragrance and beauty brands to create innovative experiential campaigns that leverage AR, NFTs, virtual wallets and gamification to target younger generations. - **Ar-enabled Gamification:** Opportunity for gaming and entertainment industries to leverage AR and gamification to create engaging experiences for customers, particularly younger demographics. - **NFT Rewards Programs:** Opportunity for brands across industries to incorporate NFTs into their rewards programs, providing unique and collectible incentives for customers. ### Industries Being Reshaped - **Fragrance and Beauty:** Fragrance and beauty brands can leverage AR and gamification to create more memorable and engaging campaigns for customers, particularly those of younger age groups. - **Retail:** Retailers can incorporate AR and NFTs into their promotional activities to create interactive experiences and drive foot traffic and sales. - **Entertainment:** Entertainment companies can leverage AR and gamification to create more immersive and engaging experiences for their target audience. ## Related on Trend Hunter - [Virtual Poolside Shops](https://www.trendhunter.com/trends/lacoste-virtual-shop.md) - [Gamified Metaverse Stores](https://www.trendhunter.com/trends/metaverse-stores.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Metaverse Fragrance Experiences](https://www.trendhunter.com/trends/armani-beauty-fragrance.md) - [Experiential Retail Destinations](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md) - [Virtual Fragrance Adventures](https://www.trendhunter.com/trends/light-blue-island-on-roblox.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md)