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# Immersive AR Clothing Brands
deKryptic Fuses Immersive Technology with Apparel and Accessories

By Kalin Ned | Published 2020-01-14 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/ar-clothing
References: [dekryptic](https://dekryptic.com/pages/about-us)

The concept of AR clothing and accessories is expanding with the emergence of deKryptic. This is a brand that is looking to "create a [new social environment](https://www.trendhunter.com/trends/cool-to-connect-1) for consumer products, where people can [...] express themselves in an entirely new way."

deKryptic's collection consists of various garments -- from hoodies and tees to denim jackets and jeans. The subject matter for the brand's graphics is quite diverse and suitable for all ages. The AR clothing spotlights various beloved cartoons through [playful collaborations](https://www.trendhunter.com/trends/kenny-scharf-and-axel), including one with Dexter's Laboratory and even Popeye. The garments come to life with the Boosted Art Augmented Reality App, boasting "beautiful 3D animations [and] rich sound effects to accompany that graphic." Wearers can share it across their social media channels, as well.

Image Credit: deKryptic

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 94% | Activity: 96% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Key Themes Behind This Trend

- **AR Clothing:** Business professionals can explore the disruptive innovation opportunities in creating augmented reality clothing and accessories.
- **Immersion Technology:** Investing in immersive technology can lead to disruptive innovation opportunities for brands looking to enhance consumer experiences.
- **Social Media Sharing:** Exploring social media sharing features for augmented reality clothing can be a disruptive innovation opportunity for apparel brands.

### Where This Applies

- **Fashion:** The fashion industry can embrace disruptive innovation by incorporating augmented reality technology into their clothing and accessories.
- **Technology:** The technology industry has the potential to disrupt traditional clothing retail by developing immersive augmented reality experiences.
- **Entertainment:** The entertainment industry can leverage augmented reality clothing collaborations and social media sharing for a disruptive innovation in consumer merchandise.

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