# Augmented Dealership Cars The Jeep Compass Visualiser Shows AR Cars in Dealerships By Laura McQuarrie | Published 2017-03-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ar-car References: [eventmagazine](http://www.eventmagazine.co.uk/event-tv-jeep-introduces-ar-experience-dealerships/brands/article/1429215) & [jeep](https://www.jeep.ca/en/compass/overview) With the launch of the Compass Visualiser, [Jeep](https://www.trendhunter.com/trends/2024-jeep-compass) shows how AR car technology has the potential for dealerships of the future to operate without any physical vehicles in the showroom. A fundamental component of the Jeep Compass Visualiser is a large mat that simulates the placement of a real Jeep Compass car. With a mobile device in hand, prospective car buyers are able to hold up a screen and walk around or even get inside the car to see its exact design and dimensions. There are also [customizable components](https://www.trendhunter.com/trends/ai-visual-configurator) that can be adjusted and viewed through the app. While virtual reality technology is now being used in some dealerships that want to offer simulated driving experiences and in-vehicle tours. The Jeep Compass Visualiser sets a new precedent for the use of [augmented technology in car dealership showrooms](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Augmented Reality Showrooms:** AR technology has the potential to replace physical vehicles in the showroom. - **Mobile AR Customization:** Mobile devices can be used to customize components and view them through the app. - **AR Car Design Visualization:** AR enables prospective car buyers to see a car's exact design and dimensions. ### Who This Affects Most - **Automotive:** AR technology has the potential to vastly enhance the car buying experience. - **Retail:** AR technology can revolutionize the way products are displayed and marketed in-store. - **Mobile Technology:** Mobile devices can become key tools for AR customization and design visualization. ## Related on Trend Hunter - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [AR Vehicle Displays](https://www.trendhunter.com/trends/augmented-reality-windshield.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [Metaverse-Based Dealerships](https://www.trendhunter.com/trends/dealership-in-the-metaverse.md) - [Cloud-Based Vehicle Customizations](https://www.trendhunter.com/trends/mitsubishi-motors.md) - [Immersive AR Automotive HUDs](https://www.trendhunter.com/trends/harman-ready-vision-augmented-reality.md) - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md)