# Holographic Health Concierges Immertia Created an AR Assistant for One A Day's Packaging By Debra John | Published 2024-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ar-assistant References: [packagingeurope](https://packagingeurope.com/news/hologram-concierge-provides-information-and-facilitates-sales/9780.article) & [immertia.io](https://immertia.io/interactive-ai-packaging-to-revolutionize-shopping/)  [Immertia](https://www.trendhunter.com/trends/holographic-packaging) has introduced a groundbreaking Hologram Concierge concept, featuring an advanced [AR Assistant integrated into product packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative) like [One A Day's](https://www.trendhunter.com/trends/one-a-day-kids-multi-with-iron) Mens Metabolism Tablets to enhance consumer interaction. This augmented reality (AR) technology allows users to activate a three-dimensional holographic assistant by scanning the packaging with a smartphone camera. The AR Assistant replaces traditional packaging elements with a dynamic hologram that provides "detailed information about both the brand and the product." Designed to move and gesture, the holographic assistant creates a realistic and engaging user experience. The AR system also "transforms the surrounding environment by presenting virtual links and floating three-dimensional content," further enriching the interactive experience. This innovative AR concept marks a significant advancement in packaging technology, offering a fresh and compelling approach to product engagement and interaction. Immertia aims to redefine consumer connections with products by integrating digital and physical elements. Image Credit: Immertia / Displai ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 78% | Freshness: 27% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Holographic Packaging:** Innovative AR-enhanced packaging that replaces traditional elements with a dynamic, interactive hologram for engaging user experiences. - **Virtual Product Demonstrations:** The ability of AR assistants to provide detailed, virtual demonstrations and product information directly through packaging interactions. - **Enhanced Consumer Interaction:** An advanced AR system that transforms consumer environments with floating three-dimensional content to enrich user engagement. ### Industries Being Reshaped - **Consumer Packaged Goods:** Revolutionary AR technology integration in product packaging offers new dimensions for consumer interaction and marketing strategies. - **Augmented Reality:** AR advancements are enabling immersive holographic systems to redefine how consumers experience and connect with brands. - **Digital Marketing:** Interactive AR consultants are becoming pivotal for brands to create more personalized and engaging marketing content. ## Related on Trend Hunter - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Conversational Product Packaging](https://www.trendhunter.com/trends/cleo-assistant.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Motivational AR Packaging](https://www.trendhunter.com/trends/no-bs-motivator-experience.md) - [Digitally Enabled Packaging](https://www.trendhunter.com/trends/digitally-enabled-packaging.md) - [Holographic AI Assistant Solutions](https://www.trendhunter.com/trends/ai-holobox.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Personalized AI Assistants](https://www.trendhunter.com/trends/personalized-ai-assistant.md)