# Holiday-Themed AR Ads Kohl's Enables Snapchat Users to Virtually Browse Exclusive Holiday Products By Daniel Johnson | Published 2019-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ar-ads References: [mobilemarketer](https://www.mobilemarketer.com/news/kohls-lets-snapchatters-virtually-window-shop-through-ar-portal/566815/) & [businesswire](https://www.businesswire.com/news/home/20191106005846/en/Kohl’s-Offers-Customers-New-Gifts-Turn-Holiday) Kohl's ‘New Gifts at Every Turn’ enables customers to browse items virtually with AR ads promoting exclusive holiday products. Consumers are able to find Kohl's AR ads on [Snapchat](https://www.trendhunter.com/trends/snapchat-winter-village), and they are also able to purchase items by selecting links associated with products. Through the AR ads, Kohl's is promoting its holiday products. AR ads connect with consumers in a different way, as it allows them to control their own experience. Additionally, partnering with Snapchat allows the content to reach a large number of consumers who already use the Snapchat platform. Snapchat users also engage with AR content at a high rate, with 70% of daily users accessing AR. Image Credit: Kohl's ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 63% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Ar-enabled Retail:** AR-enabled ads allow for immersive shopping experiences, and retailers can leverage this to promote their products. - **Social Media Advertising:** Partnering with social media platforms like Snapchat can provide companies with a large audience to advertise their products to. - **Virtual Product Browsing:** Allowing customers to browse products virtually through AR ads can provide a convenient and engaging experience for consumers. ### Where This Applies - **Retail:** Retailers can use AR-enabled ads and virtual product browsing to provide new and engaging shopping experiences for customers. - **Advertising:** Social media advertising, especially through platforms like Snapchat with a high engagement rate for AR content, could be a disruptive innovation opportunity for advertisers. - **Technology:** AR technology and its integration with social media platforms is an area of opportunity for tech companies looking to innovate in the advertising and retail industries. ## Related on Trend Hunter - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [AR Halloween Costume Try-Ons](https://www.trendhunter.com/trends/disguise-1.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md)