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# Mid-Century Inspired Runways
The Aquilano.Rimondi Fall 2013 Collection is an Ode to Alice

By Katie Pagnotta | Published 2013-02-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/aquilanorimondi-fall-2013
References: [style](http://www.style.com/fashionshows/review/F2013RTW-AQURIM) & [bergdorfgoodman](http://www.bergdorfgoodman.com/category.jsp?itemId=cat319510&parentId=cat30005&masterId=cat000008&ecid=BGSGDIAquilano_Rimondi)

The Aquilano.Rimondi Fall 2013 collection is an homage to Alice and Wonderland and the glory days of Italian fashion. The fantasy driven series featured [intricate embellishments and rich fabrics](https://www.trendhunter.com/trends/wild-rose-sparrow). Every piece in the sensational collection is an exploration of the medium and design construction.

Designer duo Tommaso Aquilano and Roberto Rimondi decided to take a [trip down the rabbit hole](https://www.trendhunter.com/trends/alices-adventures-collection) and created a wonderful concept collection. There were pieces with hearts, jacquard and models were decked out in teal make-up. The looks were both delicate and deliberate. Fabulous details in the collection included pocket flaps that created a heart shape and squares of sequins that sparkled down the runway.

The Aquilano.Rimondi Fall 2013 collection is majestic and an ode to [mid-century fashions](https://www.trendhunter.com/trends/prefall-2026-collection).

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 68% | Activity: 26% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Fantasy Fashion:** The incorporation of whimsical elements in fashion introduces an opportunity for brands to experiment with imaginative design concepts.
- **Vintage Inspirations:** Mid-century fashion revival creates opportunities for brands to redesign classic styles for a modern audience.
- **Textile Exploration:** Intricate embellishments and unique fabric combinations can lead to creative and innovative designs for fashion brands.

### Who This Affects Most

- **Fashion and Apparel:** Fashion brands can explore new creative territory by incorporating imaginative elements and vintage inspirations into their designs.
- **Textile and Fabric Production:** The demand for unique fabrics and intricate embellishments in fashion presents an opportunity for textile and fabric producers to create innovative materials for use in fashion.
- **Event and Entertainment:** Fantasy fashion elements and immersive experiences can be incorporated in events and entertainment, providing an opportunity to create unique and unforgettable experiences for attendees.

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