# Glamorously Seductive Shoe Ads The Aquazzura FW13 Campaign Stars Model Natalia Karimova By Meghan Young | Published 2013-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aquazzura-fw13 References: [fashionising](http://www.fashionising.com/pictures/b--aquazzura-a-sexy-campaign-for-sexy-shoes-67252.html) & [aquazzura](http://www.aquazzura.com/) The Aquazzura FW13 ad campaign is full of fiercely seductive poses that showcases the brand's latest crop of shoes as well as Natalia Karimova's modelling chops. Giving Coco Rocha a run for her money, she adds a lot of movement to the photoshoot that brings a good deal of attention to her gorgeous gams. Dressed in [lingerie-inspired outfits](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), she is utterly arresting in the Aquazzura FW13 ad campaign. Shot on location in Florence by photographer Diego Diaz Marin, the Aquazzura FW13 ad campaign is all about [ultra feminine footwear](https://www.trendhunter.com/trends/nudes-capsule). From strappy gold sandals to hot pink heels and cutout suede booties, the designs are perfect for the [holiday party season](https://www.trendhunter.com/trends/mcqueen-holiday-2025). Although women might take a page from the Aquazzura FW13 photoshoot and heat up the bedroom with these sexy heels instead. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Seductive Shoe Ads:** Disruptive innovation opportunity: Expanding the use of seductive poses and lingerie-inspired outfits in shoe ad campaigns to capture attention and highlight the product's features. - **Feminine Footwear Designs:** Disruptive innovation opportunity: Creating ultra feminine shoe designs that are suitable for various occasions, particularly for the holiday party season. - **Movement in Photoshoots:** Disruptive innovation opportunity: Incorporating dynamic movement in shoe ad photoshoots to bring attention to the shoes and create a visually appealing experience. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Collaborating with fashion brands to incorporate seductive elements into their shoe advertising campaigns. - **Retail:** Disruptive innovation opportunity: Introducing ultra feminine shoe designs into the retail market to cater to women's preferences for stylish and versatile footwear. - **Advertising:** Disruptive innovation opportunity: Experimenting with dynamic movement techniques in shoe ad photoshoots to create captivating visuals and engage viewers. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)