# DIY Nonprofit Water Bottles Aquavation Supports Social Organizations Through Design By Tiana Reid | Published 2012-06-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/aquavation References: [facebook](https://www.facebook.com/Aquavation) & [aquavation.org](http://aquavation.org/) Based in Rochester, New York, Aquavation is a social business with a very easy-to-grasp idea: "make a bottle and a donation." For every reusable, BPA-free sports-style water bottle you design yourself (you can include pictures, text, you name it!), 20% of the purchase price goes to a charity that you pick among the partners listed on the website. That number is up 5% since the beginning of March, showing that the team is working toward more and more going toward the causes that matter to you. Charity partners include [American Red Cross](https://www.trendhunter.com/trends/humanitea), A Ride With Matt, ADA Tour de Cure, [Arthritis National Research Foundation](https://www.trendhunter.com/trends/tilt-beauty) and a wide variety of others. Customers will surely find something that they identify with to make a contribution toward, but if not, you're able to ask a charity of your choice to join in with Aquavation's initiatives. **Contact Information** Aquavation [website](http://aquavation.org/) Aquavation on [Facebook](https://www.facebook.com/Aquavation) Aquavation on [Twitter](https://twitter.com/aquavation) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Customizable Social Impact:** Creating customizable products that contribute to social causes, allowing customers to design and personalize while supporting charities. - **Reusability for a Cause:** Promoting the use of reusable products like sports-style water bottles to reduce waste and support nonprofit organizations. - **Partnerships for Social Good:** Forging partnerships with various charities and nonprofit organizations to offer customers a wide range of causes to support. ### Industries Being Reshaped - **Custom Product Design:** The field of custom product design can offer opportunities to create personalized goods that give back to charitable organizations. - **Sustainable Products:** The sustainable products industry can capitalize on the growing demand for reusable products with a social impact. - **Nonprofit Partnerships:** Nonprofit organizations can collaborate with businesses to create innovative fundraising initiatives that engage customers and generate donations. ## Related on Trend Hunter - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md) - [Build-Your-Own Hydration Solutions](https://www.trendhunter.com/trends/diy-beverages.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md) - [Doll-Inspired Beach Bottles](https://www.trendhunter.com/trends/path.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Research-Backed Animal-Shaped Bottles](https://www.trendhunter.com/trends/toddler-collection.md) - [Sleek Cyclist Water Bottles](https://www.trendhunter.com/trends/cyclist-water-bottle.md)