# Water Connection Architectural Installations Grohe Installs the Aquatecture Exhibition in Milan By Amy Duong | Published 2024-05-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aquatecture References: [dezeen](https://www.dezeen.com/2024/05/13/grohe-spa-aquatecture-milan-design-week/) & [grohespa](https://www.grohespa.com/en/)  Bathroom brand Grohe hosts a new installation dubbed Aquatecture which was presented at this year's Milan Design Week resting in the neoclassical Palazzo Reale courtyard. It is designed by its in-house design team [Lixil Global Design](https://www.trendhunter.com/trends/bathtrope) with a focus on honoring the power of water and the building's history as it was formerly a garden. The installation took place between April 16 to 21st highlighting the [luxe bathroom products](https://www.trendhunter.com/trends/soaking-tub) by its sub-brand [Grohe Spa](https://www.trendhunter.com/trends/aqua-gallery). Patrick Speck, the Global Design Leader at Lixel explains, "Through our installation at Palazzo Reale, we reflect the intricate bond between nature and human creativity, intertwining the rich history of the royal palace with the modern ethos of Grohe Spa. Our Aquatecture spaces exhibit the powerful connection of water in architecture. They stand not only as showcases but as inspiration for architects and designers, encouraging collaboration and experimentation." Image Credit: Groge Spa ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 54% | Activity: 15% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Water-themed Architecture:** Innovative structures that incorporate water as a central element are reshaping design aesthetics and environmental integration. - **Sustainable Urban Installations:** Temporary exhibitions utilizing eco-friendly materials and concepts are bridging the gap between traditional architecture and modern sustainability. - **Interactive Design Exhibitions:** Exhibition spaces that allow for direct interaction with design elements are enhancing visitor engagement and experiential learning. ### Industries Being Reshaped - **Architecture and Interior Design:** Developers and designers are exploring water-centric themes to create visually compelling and sustainable spaces. - **Bathroom and Wellness Products:** Manufacturers of luxury bathroom fixtures are showcasing their collections through immersive installations to highlight their design ethos. - **Event Planning and Exhibitions:** Organizers are leveraging unique architectural settings to create memorable and thematic design shows that foster creative exploration. ## Related on Trend Hunter - [Water-Celebrating Art Installations](https://www.trendhunter.com/trends/aqua-gallery.md) - [Multisensory Bathroom Installations](https://www.trendhunter.com/trends/design-continuum.md) - [Collaborative Bathroom Designs](https://www.trendhunter.com/trends/bathroom-design2.md) - [Monochromatic Sculptural Gateways](https://www.trendhunter.com/trends/sculptural-gateway.md) - [Sculpturally Stunning Bathhouse Installations](https://www.trendhunter.com/trends/flamingo-estate.md) - [Water-Covered Speaker Installations](https://www.trendhunter.com/trends/shaped-by-water.md) - [Italian Interior Essentials Installations](https://www.trendhunter.com/trends/italian-interiors-brand.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md)