# Group Kissing in Fashion Ads 24 Models Get Fresh for Aquascutum S/S 09 By Ayman | Published 2009-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aquascutum-spring-summer-2009-tim-walker References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2009/01/aquascutum-ss-09-ad-campaign-a-models-kissing-session.html) & [vogue](http://www.vogue.co.uk/news/daily/090129-aquascutum-spring-summer-2009.aspx) The new Spring/ Summer 2009 ad campaign for London based fashion brand Aquascutum features 24 models in a group photo while they passionately kiss and make out. The couples are all dressed in AquaMac, the label’s best-seller. “I’ve wanted to shoot Aquascutum for some time, so working on the Spring/Summer 2009 campaign has been great,” explains renowned photographer Tim [Walker](https://www.trendhunter.com/trends/walkers-perfect-serve-hamper) to [Vogue](https://www.trendhunter.com/trends/no-rules-club). “Michael Herz, Aquascutum’s head of womenswear and design, and I were inspired by the very same Aquascutum archive image, so we worked together on the concept of the [group kiss](https://www.trendhunter.com/trends/la-famiglia-campaign). I hope it captures something of the romance, nostalgia and freshness of the brand,” continues Walker. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 32% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Group Kissing in Fashion Ads:** Opportunity for fashion brands to create unconventional and memorable ad campaigns by incorporating group kissing. - **Passionate and Bold Ad Campaigns:** Opportunity for brands in various industries to create attention-grabbing campaigns that push boundaries and challenge societal norms. - **Collaborative Concept Development:** Opportunity for photographers, designers, and brands to work together and draw inspiration from archival images to create unique and nostalgic campaigns. ### Where This Applies - **Fashion:** Opportunity for fashion brands to explore innovative and provocative advertising approaches. - **Advertising:** Opportunity for advertising agencies to create bold and boundary-pushing campaigns for various industries. - **Photography:** Opportunity for photographers to experiment with unconventional concepts and collaborate with fashion brands to create memorable campaigns. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)