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# Doe-Eyed Lookbooks
Aquascutum Autumn/Winter 2009 Channels Garland & Hepburn Innocence

By Marissa Brassfield | Published 2009-09-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/aquascutum-autumn-winter-2009
References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2009/09/aquascutum-autumnwinter-200910-womens.html) & [aquascutum](http://www.aquascutum.com/)

When I saw these images of the Aquascutum Autumn/Winter 2009 lookbook, I thought immediately of the understated elegance of Audrey Hepburn and a young Judy Garland. The doe-eyed innocence that the model possesses showcases the [luxurious neutral separates](https://www.trendhunter.com/trends/jiyongkim-fw25) perfectly.

Click through the gallery above to see more images from the Aquascutum Autumn/Winter 2009 lookbook, and keep clicking for more [elegant fall fashions](https://www.trendhunter.com/trends/galilee-by-sea).

**Implications** - Neutral colors are making it big in the world of fashion. The [minimalist style](https://www.trendhunter.com/trends/stein) is one that consumers want as an alternative to some of the overly eccentric outfits that are on the market. Brands incorporating single tones provide consumers with fashion that implies sophistication and maturity that some prefer.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 50% | Activity: 2% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Neutral Colors:** Brands incorporating single tones provide consumers with fashion that implies sophistication and maturity.
- **Minimalist Style:** Consumers want an alternative to some of the overly eccentric outfits on the market.
- **Luxurious Separates:** There is a demand for understated elegance in fashion, reminiscent of Audrey Hepburn and Judy Garland.

### Industries Being Reshaped

- **Fashion:** Fashion brands can capitalize on the trend of incorporating neutral colors and minimalist styles.
- **Luxury Goods:** Luxury brands can offer sophisticated and elegant separates to meet the demand for understated fashion.
- **Retail:** Retailers can curate collections that embrace the doe-eyed innocence trend and provide consumers with elegant fall fashions.

## Related on Trend Hunter

- [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)
- [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)
- [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)
- [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md)
- [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)
- [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)
- [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)
