# Words in Waterfalls Aquascript Gets Your Message Across Both Indoors and Outdoors By Rhonda Knott | Published 2009-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aquascript-water-in-words-h20-comes-alive References: [physicsftw.blogspot](http://physicsftw.blogspot.com/2008/02/aqua-script.html) & [use-events](http://use-events.co.uk/AquaScript) There are few things more beautiful and soul-satisfying than running water. USE Enterprises UK LTD, which stands for "[United Synergic Enterprises](https://www.trendhunter.com/trends/live-television-streaming)," is a company that offers futuristic technology to world events like Aquascript. It's a [waterfall of words](https://www.trendhunter.com/trends/ellipsis-cafe-bar), literally: Thousands of tiny water droplets can be combined with lighting, sound and messages from a mobile phone or PC to create an opera of water with something to say. Aquascript is truly a sensual and soothing play on words. Virtual reality and holograms are examples of the world's fascination with [3D technology](https://www.trendhunter.com/trends/3d-billboards). What better way to exploit this fascination than with a natural element--a living interactive display of water? ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 9% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **3D Water Displays:** Exploring the use of water as a medium for interactive displays and messages, merging the fascination with 3D technology and natural elements. - **Interactive Water Technology:** Incorporating lighting, sound, and mobile/PC integration to create an immersive and customizable experience with water-based messaging systems. - **Sensory Marketing with Water:** Leveraging the beauty and sensory appeal of water to engage audiences through captivating visual and auditory displays. ### Industries Being Reshaped - **Event Production:** Opportunities for creating mesmerizing water displays as part of event experiences, capturing attention and leaving a lasting impression. - **Hospitality and Tourism:** Utilizing interactive water technology to enhance guest experiences in hotels, resorts, and tourist attractions, offering unique and engaging visual presentations. - **Marketing and Advertising:** Harnessing the power of sensory marketing by incorporating water-based messaging systems for brand activations, product launches, and immersive campaigns. ## Related on Trend Hunter - [Water-Covered Speaker Installations](https://www.trendhunter.com/trends/shaped-by-water.md) - [Peace-Inspired Waterfall Installation](https://www.trendhunter.com/trends/transposition-installtion.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Creative Space-Enhancing Companies](https://www.trendhunter.com/trends/bespoke-artworks.md) - [Vibrant Public London Fountains](https://www.trendhunter.com/trends/neon-1.md) - [Water-Celebrating Art Installations](https://www.trendhunter.com/trends/aqua-gallery.md) - [Stone-Stacked Dynamic Fountains](https://www.trendhunter.com/trends/vondel-fountain.md) - [Water Connection Architectural Installations](https://www.trendhunter.com/trends/aquatecture.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md)