# Haute Couture Speedboats The Aquariva by Gucci Treads the Sea in Style By Kamal Musharbash | Published 2010-09-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/aquariva-by-gucci References: [bornrich.org](http://www.bornrich.org/entry/aquariva-by-gucci-luxury-speedboat/) & [gucci](http://www.gucci.com) Italian fashion house [Gucci](https://www.trendhunter.com/trends/2025-high-jewelry-collection) has participated with Italian boat designer [Riva](https://www.trendhunter.com/trends/riva-collection) to build a luxury speedboat deemed the 'Aquariva' by Gucci. The boat was customized by Gucci's creative director Frida Giannini and mimics a version of one of Riva's previous luxury boats. The Aquariva by Gucci contains traditional Gucci patterns and stripes, and includes several boat accessories from bags to towels which are also designed by Riva for Gucci. This 33-foot luxury speedboat offers a maximum speed of 41 knots and 380 horsepower. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 83% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Design Boats:** Designers can partner with boat builders to create luxury boats customized with high-end fashion elements. - **Integrated Accessories:** Boat builders can collaborate with fashion houses to develop high-end accessories that complement the luxury boating lifestyle. - **High-performance Boats:** Boat builders can include high-performance features in their designs to appeal to luxury customers who value both speed and luxury. ### Sectors Adopting This - **Fashion:** Fashion houses can partner with boat builders to expand their brand and offer luxury products outside their traditional industry. - **Boating:** Boat builders can collaborate with fashion houses to tap into the high-end luxury boating market. - **Luxury Goods:** Luxury brands can expand their product offerings by collaborating with boat builders to create high-end luxury boats and accessories. ## Related on Trend Hunter - [Haute Electric Cruising Boats](https://www.trendhunter.com/trends/persico-zagato-1002-hyperboat.md) - [Luxury 72-Meter Super-Yachts](https://www.trendhunter.com/trends/Admiral-Yacht.md) - [Ultra-Fast Hybrid Speedboats](https://www.trendhunter.com/trends/hybrid-speedboat.md) - [Sports Car-Inspired Luxury Superyachts](https://www.trendhunter.com/trends/gran-turismo-mediterranea.md) - [Luxurious Electric Motorboats](https://www.trendhunter.com/trends/tridente.md) - [All-Electric Leisure Cruise Boats](https://www.trendhunter.com/trends/riva-eliseo-day-boat.md) - [Customizable Luxurious Superboats](https://www.trendhunter.com/trends/gt-superboat.md) - [Innovative Yacht Designs](https://www.trendhunter.com/trends/innovative-yacht-designs.md) - [Ultra-Luxe Jet Skis](https://www.trendhunter.com/trends/supermarine-mm01.md)