# Simulated Aquarium Exhibits The Newest Sea Life London Aquarium Attraction is Driven by AR By Laura McQuarrie | Published 2016-04-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/aquarium-attraction References: [vegnews](http://vegnews.com/articles/page.do?pageId=7677&catId=1) & [travel.aol](http://travel.aol.co.uk/2016/03/24/london-aquarium-shows-the-polar-regions-like-never-before/) 'Frozen Planet: Face to Face' is the name of a dynamic new Sea Life London Aquarium attraction that's been created in partnership with [BBC Earth](https://www.trendhunter.com/trends/selfie-booth1). Rather than showcasing animals in captivity, this new attraction is driven by some of the most cutting-edge technology available today. Through [immersive augmented reality experiences](https://www.trendhunter.com/trends/historic-ar-experience), visitors are able to take a walk to encounter a polar bear and her cubs, killer whales, cracking ice beneath their feet and other elements of the natural environment that these incredible creatures call home. As a companion to the visuals provided by BBC Earth, there are also [multi-sensory elements](https://www.trendhunter.com/trends/phenomena-abu-dhabi) to the experience, such as scents and sounds that will make visitors feel as if they've been transported deep into the heart of the arctic. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Augmented Reality Aquarium Experiences:** Disruptive innovation opportunity: Develop AR-based aquarium exhibits to provide immersive and interactive experiences for visitors, bringing marine life to life. - **Multi-sensory Immersive Attractions:** Disruptive innovation opportunity: Create attractions that combine visual, auditory, and olfactory elements to enhance the visitor experience and create a more immersive environment. - **Partnerships with Media Companies:** Disruptive innovation opportunity: Establish collaborations with media companies to leverage their content and expertise in creating engaging and educational experiences in the attractions industry. ### Who This Affects Most - **Tourism and Hospitality:** Disruptive innovation opportunity: Integrate AR technology and multi-sensory elements into tourist attractions to enhance visitor engagement and create truly memorable experiences. - **Entertainment and Media:** Disruptive innovation opportunity: Explore partnerships with attractions and aquariums to create immersive experiences that bring entertainment and educational content together. - **Technology and Software:** Disruptive innovation opportunity: Develop innovative AR solutions and software platforms tailored specifically for the attractions industry to facilitate the creation of interactive and immersive experiences. ## Related on Trend Hunter - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [Game-Inspired Aquarium Events](https://www.trendhunter.com/trends/sea-life.md) - [AR-Enabled Nature Experiences](https://www.trendhunter.com/trends/green-planet.md) - [Immersive Digital Forests](https://www.trendhunter.com/trends/teamlab-1.md) - [Interactive Jellyfish Exhibits](https://www.trendhunter.com/trends/jewels-of-the-sea.md) - [Arctic Portal Installations](https://www.trendhunter.com/trends/arctic-portal.md) - [Eye-Tracking Informational Aquariums](https://www.trendhunter.com/trends/ai-aquarium.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md)