# Underwater Cardio Trackers AquaPlus Heart Rate Monitor Keeps Track of Swimming Progress By Matt Ho | Published 2011-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aquaplus-heart-rate-monitor References: [ubergizmo](http://www.ubergizmo.com/2011/07/finis-aquapulse-heart-rate-monitor/) & [finisinc](http://www.finisinc.com/aquapulse/) When it comes to [competitive swimming](https://www.trendhunter.com/trends/competitive-swimming), the AquaPlus Heart Rate Monitor is a great device to have when you’re trying to keep track of your performance. FINIS is the company behind the AquaPlus Heart Rate Monitor. This is an underwater cardio tracker that will measure how fast your heart is beating. It uses infrared sensors to monitor the number of beats and it’ll let you know audibly with Bone Conduction Technology. The best part of this is that you just have to attach this light device to your earlobe and you’re good to go. This means you don’t deal with the hassles of [earbuds](https://www.trendhunter.com/trends/beats-powerbeats-pro-2) that have the potential of falling off. You can swim as rigorously as you want and do your best without worry about the device slipping off. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Underwater Cardio Trackers:** The trend of using underwater cardio trackers like the AquaPlus Heart Rate Monitor to measure heart rate while swimming is disrupting the fitness and health industry. - **Bone Conduction Technology:** The trend of using Bone Conduction Technology in heart rate monitors, like the AquaPlus, is disrupting the wearable technology industry by providing an alternative to traditional earbuds. - **Convenient and Secure Device Attachment:** The trend of developing light and secure attachment mechanisms, like the AquaPlus's attachment to the earlobe, is disrupting the swimwear and fitness equipment industry by providing a hassle-free experience for users. ### Sectors Adopting This - **Fitness and Health:** The fitness and health industry has an opportunity to introduce and promote underwater cardio trackers like the AquaPlus Heart Rate Monitor to enhance the effectiveness of swimming workouts. - **Wearable Technology:** The wearable technology industry has an opportunity to explore and innovate on the use of Bone Conduction Technology in heart rate monitors, similar to AquaPlus, to provide more comfortable and versatile options for consumers. - **Swimwear and Fitness Equipment:** The swimwear and fitness equipment industry has an opportunity to develop convenient and secure device attachment mechanisms, such as the AquaPlus's attachment to the earlobe, to elevate the user experience and address the concerns of swimmers. ## Related on Trend Hunter - [Palm-Worn Swimming Trackers](https://www.trendhunter.com/trends/eo-swimbetter.md) - [Underwater-Safe Smart Goggles](https://www.trendhunter.com/trends/smart-swim-2.md) - [Clip-On Heart Monitors](https://www.trendhunter.com/trends/hrmfit.md) - [Augmented Reality Swim Goggles](https://www.trendhunter.com/trends/augmented-reality-swim-goggles.md) - [Data-Capturing Running Wearables](https://www.trendhunter.com/trends/garmin-hrmpro-plus.md) - [Underwater Bone Conduction Headphones](https://www.trendhunter.com/trends/sonar-pro.md) - [Swimming-Friendly Headphone Models](https://www.trendhunter.com/trends/creative-outlier-free-pro.md) - [Virtual Heart Rate Monitors](https://www.trendhunter.com/trends/heart-listener.md) - [Health-Sensing Earbuds](https://www.trendhunter.com/trends/soundcore-liberty-4.md)