# Artistic Tattoo Ads Aquaphor Healing Ointment By mediterranean | Published 2008-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aquaphor-healing-ointment-tattoo References: [adsoftheworld](http://adsoftheworld.com/media/print/aquaphor_healing_ointment_devil?size=_original) I love ads like these that use intricate, beautiful art to deliver their message. Created by the *Draftfcb* ad agency, the **Aquaphor Healing Ointment** campaign uses artistic tattoos to show how ointment can heal and keep the tattoos alive. My favorite is the Devil ad which shows a big tattoo on someone's back depicting a pit filled with devils reaching for the ointment to soothe their pain. Other ads show Japanese fish and a snake, all reaching out and trying to capture the ointment which will *"keep it alive"*. The 2008 campaign was photographed by John Midgley with art direction by Isaac Pagan, and creative direction by Christoph Becker, Mark Warfield, and Gary Resch for Draftfcb, New York, USA. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Advertising:** Using intricate art to deliver advertising messages presents opportunities for creative advertising techniques. - **Tattoo Advertising:** Tattoo advertising provides a new and unconventional advertising platform. - **Illustrative Advertising:** Incorporating illustration into advertising can create visually stunning campaigns. ### Sectors Adopting This - **Skincare Industry:** The skincare industry can benefit from using unconventional advertising methods to promote their products. - **Art Industry:** Artists can consider partnering with companies for advertising campaigns to showcase their work. - **Advertising Industry:** Using new and unconventional advertising techniques can create innovative campaigns that stand out from the rest. ## Related on Trend Hunter - [Hydrating Tattoo-Enhancing Creams](https://www.trendhunter.com/trends/mad-rabbit.md) - [Tattoo-Friendly Sensitive Skincare](https://www.trendhunter.com/trends/forever-care.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Tattoo-Inspired Joint Blemish Patches](https://www.trendhunter.com/trends/tattoo-compact.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [CBD-Infused Tattoo Aftercare](https://www.trendhunter.com/trends/tattoo-aftercare-balm.md)